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Last updated: 27 Sep, 2014  

Virat Kohli Becomes the New Face of adidas Cricket

PR Newswire | 04 Oct, 2013
NEW DELHI: Team adidas gets more explosive, as one of the world's most dynamic, combative and talented cricketers' joins forces with the most authentic sports brand. Virat was introduced by adidas at the Talkatora Stadium today with a blitzkrieg performance of speed, skill and energy.

Speaking at the event, Virat said, "I am all in with adidas! I have always been a big fan of the brand and their amazing products. I'm looking forward to getting on with my game in the 3-stripes."

Virat was welcomed into team adidas with a special message from his idol, Sachin Tendulkar, who spoke about his own fantastic 16 year association with adidas. Sachin rounded off saying that he was waiting to see Virat perform in the three stripes. Virat pledged that he is all in with adidas and engaged thousands of his young fanswith interesting cricketing anecdotes.

Talking about the partnership, Tushar Goculdas, Brand Director, adidas India said, "Virat is a world-class athlete, supremely talented and extremely passionate about the game. We are proud to have Virat join team adidas and believe this partnership will empower him to continue delivering stellar performances on the pitch, with our cutting-edge products. Off the field, Virat will express his unique sense of style through our iconic streetwear brand, adidas Originals."

Catch Virat go all in with adidasas he gears up to take on his next cricketing challenge.

About adidas

adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas-Group AG. The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core brands such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and sales of around €13.3 billion. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.

Primary Media Contact: Jerry Sebastian, jerry.sebastian@adidas.com, 91-7838293600

Secondary Media Contact: Nitin Virmani, nvirmani@perfectrelations.com, 91-9582600457

 
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