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Last updated: 27 Sep, 2014  

Exset BV and ITP Software Enter Into a Strategic Relationship

PR Newswire | 03 Oct, 2013
NEW DELHI: The Netherland-based Exset B.V. and ITP Software India Pvt Ltd have entered into a strategic partnership. As a part of this partner association between the companies, Exset's award-winning solution Digital Monetization System (DMS) will integrate with ITP's cloud-based billing and CRM solutions for their customers.

This association is aimed at addressing needs of security and monetization of the emerging markets using Exset's flagship solution DMS and ITP's cloud-based billing solution. This will further enhance DMS partnership offering to operators and allow them to benefit from the latest monetization ecosystem.

Mr. Alex Borland, Managing Director and CEO of Exset BV said, "We are proud to be associated with ITP as our monetization partner. Exset is committed to the success of this platform and will offer the highest level of security and service."

DMS is a revolutionary all encompassing service which includes technology at the core, surrounded by localized applications, supported by business alliances delivering the objectives on the TV screens via a low cost set top box. One key advantage is that via DMS an operator asset has the potential to give the largest thrust to governance in the coming decade. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their ARPU.

Mr. D.S. Nithin Reddy, CEO of ITP Software India Pvt. Ltd. said, "A solution tailored for emerging markets has found unprecedented excitement from the Pay TV community and we feel that this association with Exset will fill gaps of secure monetization across the emerging markets."

Mr. Rahul Nehra, Global Head of Sales and Marketing of Exset BV said, "With Exset's focus on innovation and secure monetization in a partnership model, this association with ITP is very well received across the Globe and may be the defining solution for operators."

About Exset BV

Exset was founded in 2011 on the back of a successful launch installation and deployment of Exset CAS, a Conditional Access System (CAS) that today protects content across more than 13 million homes, across Europe and Asia. A broadcast technology and solutions company, with its headquarters in The Netherlands and offices in the UK, Estonia and India, Exset not only provides the highest level of Security Technology solutions but also through the Digital Monetization System (DMS) gives operators a new way of monetizing their platforms. Exset along with its partners is the first group to acknowledge this need and it presents to the digital world the future ready amalgamation of 'CAS + DRM + Middleware + Cross Platform Architecture + Content Consultancy + VAS Monetization + DAM+ Transport+ Functionality Across Devices'.

Exset strives to provide a unique service by understanding the regional markets and working collaboratively with its customers to deliver highly tailored solutions using the most up-to-date technologies available which maximize the return on investments. Exset's all encompassing solutions and services raises the bar across the value chain achieving financial and operational advantages for all involved in the eco-system covering all the aspects of addressability, security, scalability, devices, network independence.

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About ITP

ITP Software India Pvt. Ltd is an information technology solutions company delivering software solutions to the broadcasting industry across India. The solutions we offer are cloud-based web solutions to various sectors like media, distributors, MSO - multiple system operators and LCO - local cable operators. We have developed an expertise to deliver solutions which completely fit the customer needs and can withstand the challenge of dynamic global market trends and technology upgrades. We are continuously pursuing innovation and evolving our products so that our associates can gain more out of our product enhancements.

ITP believes that this inspiration will help us build a strong relationship with our customers wherein we can be in a win-win situation in this ever changing business environment. Since, a decade we have served the industry at multiple locations throughout India and have earned the distinction of offering most creditable products. Our well established track record and proven excellence of our team has always met customer requirement and software objective with greater customer satisfaction. We put in our best efforts to deliver practical solutions which are efficient enough to handle customer's overall business process and can bring in convenience and contribute to overall success of the business.

For more information, please visit

Primary Media Contact: Rajesh Prothi,, 91-9810209123

Secondary Media Contact: Shrishti,, 91-9650187059

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