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Last updated: 27 Sep, 2014  

Mahindra Comviva Bets Big on Digital Music Growth Around Globe

PR Newswire | 19 Jul, 2013
JAKARTA, Indonesia: Mahindra Comviva, the global leader in providing mobile solutions beyond VAS, is betting big on its digital music portfolio across video, voice and text. With over 30 large-scale deployments and over 150 content partners, the company has become one of the largest content aggregators across Asia and Africa continent.

Mahindra Comviva owns music rights for over 260,000 music assets, in addition to 300,000 other content assets (video, images, voice & text). It has more than 200 categories in SMS/USSD-based services with a very strong WAP catalogue, spanning multiple genres including Movie Classics, Lifestyle Tips, Hip Hop, Pop, Inspirational, Spiritual, Rumba, Hip Life, Sports, Devotional, Jazz, Rock, Reggae and Retro in more than 90 languages including English, Mandarin, Indonesian, Malay, etc.

In Asian markets, while respecting the challenging regulatory environment, Mahindra Comviva has managed to grow the CRBT business by 20-25% annually. Revenues from content-based services have also improved by 5-10% on a monthly basis though improved business management practices and segmented campaigns adhering to the regulatory guidelines.

Atul Madan, Head of Digital Services, Mahindra Comviva, said: "Over the last few years service providers in the Asia Pacific region have witnessed huge demand for digital music, especially in ASEAN countries. By offering content personalization options for end-users and multiple revenue models for mobile operators, Mahindra Comviva's range of digital services, spanning music, voice, video and text, drives service usage and ensures superior end-user experience whilst maximizing operators' revenue window."

Taking digital services to one step further, Mahindra Comviva has pioneered and launched "Infotainment Portal", a mobile data-based app that allows subscribers to watch and download videos and even share / integrate content with social network websites. First of its kind, this mobile app allows the subscribers to access infotainment through a single app irrespective of the choice of bearer channel between mobile client, text or voice. "Infotainment Portal" is powered by its "Recommendation and Analytics Engine", which recommends content based on the user's profile and his personal preferences rather than content preferred by the crowd as done in most conventional VAS services.


Sundeep Mehta
Contact: +91-124-481-9000

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