PR Newswire | 05 Dec, 2013
BANGALORE, India and EAST BRUNSWICK, New Jersey: Wipro Ltd., a leading global information technology, consulting and outsourcing company, today announced that it has been recognized by Information Technology Services Marketing Association (ITSMA) with a Gold Award in the category 'Marketing with Social and Digital Media'. Wipro received the award during the 20th ITSMA Annual Marketing Conference 2013 at The Charles Hotel in Cambridge, Mass.
ITSMA is a leading marketing association for technology, communications, and professional services providers. The ITSMA Marketing Excellence Awards program recognizes companies with a comprehensive and strategic approach to marketing with special emphasis on innovation, execution and business results.
"We were overwhelmed with the volume of standout applications this year in the Social and Digital Marketing Category. Wipro's submission included all the key elements that make for a winning entry, especially around how they integrated their social and traditional channels to increase interaction and relevance with clients," said Dave Munn, President and Chief Executive Officer, ITSMA.
"Digital has very quickly outpaced other forms of marketing and has become a significant disruptor. When we began our digital journey, it was extremely critical for Wipro to move in this direction, and quickly. This award is a testament of what we have been able to achieve in a very short period of time and helps reiterate our strategy," said Puneet Chandra, Chief Marketing Officer, Wipro.
"We have now created a strong and relevant digital brand experience - improving interaction and building on the influencer community to multiply the desired outcomes of our marketing efforts. We will continue to focus on consistent and cogent messaging, and explore new and innovative content platforms," added Puneet.
Wipro's new digital strategy has successfully integrated fragmented digital assets, content and audiences to build a strong social presence in excess of 1.5 million followers. The consolidation has created a multiplier effect, propping up the Wipro brand above the digital noise. This helped Wipro get rated '#1 in the Professional Services Sector' by an independent social benchmarking company. With its strong focus on the digital space, Wipro has also been able to extend this expertise to its customers - delivering a connected Omni-channel experience by integrating marketing, commerce, customer service, analytics and mobility.
About Wipro Ltd.
Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of 140,000 serving clients across 61 countries. For more information, please visit http://www.wipro.com.
Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at http://www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.
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