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Last updated: 27 Sep, 2014  

Star CJ Alive Crosses 4 Million Shoppers Mark

PR Newswire | 30 Aug, 2013
MUMBAI: Star CJ Alive [http://www.starcj.com ], one of India's leading home-shopping channels, revealed that it is the most popular in Delhi and gets most orders from this state in the year 2012-13. Mr. Kenny Shin, CEO, Star CJ Alive [http://www.linkedin.com/profile/view?id=71780306&authType=NAME_SEARCH&authToken=ahDB&locale=en_US&srchid=898914521377840132435&srchindex=1&srchtotal=80&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A898914521377840132435%2CVSRPtargetId%3A71780306%2CVSRPcm ] , unveiled the trends report, done via an internal study which states the number of sales for different category product across different states, cities and rural areas for the year 2012-13. This gives us an idea of the overall home shopping popularity concept amongst Indians.

Key trends revealed in the Star CJ Trends report 2012:

- Top Cities: India's Top 5 home shopping hubs are Delhi, closely followed by, Mumbai, Thane, Pune & Ahmedabad.

- Top States: The Top 5 States with the most transactions were Delhi, Maharashtra, Gujrat, Uttar Pradesh & Karnataka.

- Vertical Categories: Electronics continue to dominate and hold share at 48% of domestic transactions with lifestyle categories (41%) gain traction with the advent of an increased number of women consumers.

        #   City                          Products
        1  Mumbai     Mobile & Tablets, Kitchen & household, Home Appliance
        2  Delhi      Kitchen & household, Home Appliance & Interior
        3  Punjab     Microwave, Kitchenware
        4  Thane      Mobile & Tablets, Kitchen & household, Home Appliance
        5  Ahmedabad  Interior & Fashion
        6  Surat      Mobiles & Household & Kitchenwear
        7  Hyderabad  Kitchen & household, Home Appliance
        8  Bangalore  Kitchen ware & Household
        9  Pune       Home appliance & Interior & Fashion
       10  Amritsar   Home appliance & Kitchen ware
       11  Chennai    Jewelry ,Interior, Cosmetics
       12  Chandigarh Kitchen ware, Interior
       13  Rajasthan  Mobile & Tablets, Interior
       14  Kolkata    Jewelry & Cosmetics & Fashions
       15  Bhopal     Interior , Fashion, Kitchen ware
       16  Indore     Home appliance & Interior

According to the trends report, some key facts derived:

- The most ordered product is in the household appliances category. It is the Mixer Grinder as it appeals to the women who watch the show frequently. This highest order comes from Delhi.

- The digital gadgets category is ruled by Mobiles, in Mumbai, with close to 10,000 orders in a year.

- The most popular product in the household items category is bedsheets, which are ordered from Delhi.

- Mumbai leads in the fashion & beauty category where sarees are most popular in this city.

         Category          Sales Contribution %
    Mobile + Laptop             15%
    Camera + Printer             4%
    Fitness                      3%
    Sports1                      2%
    Small Appliance              8%
    Microwave + FP               9%
    Health                       2%
    Large Appliance              2%
    Kitchen& Household          26%
    Fashion & Accesory          11%
    Interior                    10%
    Beauty & Cosmetices          5%
    Jewellery                    4%

Methodology

The data has been taken on random basis for specific cities like Delhi, Mumbai, Thane, Pune, Ahmadabad, Lucknow, Ghaziabad, Bangalore, Ludhiana, Surat, Gurgaon, Hyderabad , Chandigarh, Vadodara, Amritsar, Faridabad, Gautam, Buddha Nagar, Jaipur, Chennai, Nagpur, Kanpur, Nashik, Indore, Kolkata. No claim is made or ascertained by Star CJ Alive [http://www.starcj.com ] from the report.

About Star CJ

Star CJ Network [http://www.starcj.com ] India Pvt. Ltd. is the result of a strategic partnership between STAR Group (India and Asia's largest broadcaster) and CJ O Shopping Co., Ltd. (the No. 1 home shopping company in Asia). Backed by the creative insights of STAR and the domain leadership of CJ O Shopping, Star CJ has launched a 24x7 home shopping channel called Star CJ Alive to further increase its outreach to viewers and to provide the viewers unparalleled service and convenience of shopping from the comfort of their homes. These programs showcase a number of products of different genres from various famous brands. Star CJ offers an unmatched, ultra-convenient shopping experience making stylish and intelligent products available at the consumers' doorstep even as it entertains and informs with its unique television programming.

Primary Media Contact: Yuvraj Pawar, ypawar@perfectrelations.com, 91-9167110504

Secondary Media Contact: Nishant Patel, npatel@perfectrelations.com, 91-98203400083
Photo: http://photos.prnewswire.com/prnh/20130830/637684

 
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