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Last updated: 27 Sep, 2014  

NowFloats Pvt. Ltd Raises its Next Round of Funding

PR Newswire | 30 Aug, 2013
HYDERABAD, India: NowFloats [ ] was founded by Jasminder Singh Gulati, Ronak Kumar Samantray, Nitin Jain and Neeraj Sabharwal in May 2012. Jasminder, Ronak and Nitin have all worked at Microsoft and Neeraj comes from an advertising background having worked with Euro RSCG and Saatchi & Saatchi.

Businesses are looking to get for an easy and effective way to get their online presence. In addition, small businesses also want to attract the local internet search traffic. Even today, the average small business owner needs either access to a trusted website developer or basic internet expertise to build their own website. And this is just the start. It becomes increasingly complicated to update this site regularly, to enable search engine optimization (SEO) and to connect it to social media such as Facebook.

NowFloats is a simple solution to this complex problem. Using NowFloats a business can create and update their website by just using SMS (simply message 'FLOAT' to 56767878). This website is optimized for online discovery of a local business using the patent-pending Location-Based-SEO(TM) engine of NowFloats.

As per Zinnov [ ] Consulting, a technology consulting firm, marrying the simplicity of getting online with location is making the internet more relevant for businesses. Pari Natarajan, CEO, Zinnov Consulting says, "Our research has shown that almost 9 million businesses in India are looking for some sort of online presence. The NowFloats solution fits this need well as it provides an easy way to get online (using nothing but a basic mobile phone) and then track the effectiveness of your website updates. With almost 150 million Indians already on the internet, businesses will need to look at innovative solutions to become highly visible online."

Jasminder Singh Gulati, Co-founder, NowFloats says, "This is an important milestone for us. We have a customer base of 2000 already and need this investment to scale our customer acquisition channels, improve customer engagement and keep our product always ahead."

About NowFloats Technologies Pvt. Ltd.

NowFloats [ ] Technologies Pvt. Ltd, an India based technology company, has the vision of empowering small business to use the internet to attract more customers.

NowFloats won the prestigious Microsoft BizSpark Challenge 2012 and subsequently graduated from the first batch of Microsoft Ventures Accelerator. The company has also been recognized by NASSCOM IP4Biz; TiE's India Internet Day, iSPIRIT and covered in leading media publications. NowFloats is backed by The Mumbai Angels, Blume Ventures, Bangalore Angels among others.

About Mumbai Angels:

The inception of India's leading angel group was laid in mid-2006. Investing in a company with no history was a fairly radical and novel concept to a population with a very conservative mindset. 'Angel investment' as a separate asset class of investment was born when Sasha Mirchandani and Prashant Choksey joined hands and worked towards helping young entrepreneurs with fresh ideas or young companies. Entrepreneurs in their respective family-run businesses, they started meeting entrepreneurs over coffee to start screening ideas and ventures for potential investment.

Twitter: @NowFloats [ ]


Primary Media Contact: Jasminder Singh Gulati,, 91-9849122020

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