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Last updated: 27 Sep, 2014  

Koffee Media and Exset in Digital Monetization Partnership

PR Newswire | 30 Aug, 2013
NEW DELHI and HYDERABAD, India: Netherland-based Exset B.V. and Koffee Media launched a new drive and initiative which will help LCOs and MSOs to better monetize their digital platform.

Exset has worked with operators from emerging markets and understands the need to better monetize the digital switch over. With Digital Monetization System (DMS) from Exset and Koffee Media's experience in media, service operators can now offer their viewers new services that are available with DMS on a digital network. These services may include public services such as vaccination, public School openings, adult education, magazine and many more. DMS is extremely flexible and Koffee Media have the right skill sets and experience to manage and provide for such services

DMS is now becoming the simplest and most effective way in bringing in new revenue to a one way broadcast network and is already ready for return path networks where operators are requiring it. As well as this Exset brings its own security which today is servicing over 12 million devices around the world protecting international HD content

As per the agreement, Exset B.V. will be responsible for providing DMS CAS and Middleware to Koffee Media for its Digital Cable Platform. This association is set to help drive governance, television commerce, advertising and magazines services in a predominantly one-way environment to its entire end-consumers lighting up their TV space.

Mr. Alex Borland, Managing Director and CEO of Exset BV said, "We are proud to be associated with Koffee Media as their content protection and monetization partner. Exset is committed to the success of this platform and will offer the highest level of security and service."

DMS bridges the gap between technology and Value-Added Services for digital TV deployments and allows digital television platforms to be created, which can then be monetised in a new dynamic way, which benefits the end users from new information and entertainment services. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their revenue stream.

Mr. Suresh Nukala, Director & CEO, Koffee Media Pvt. Ltd. said, "We are delighted to have Exset as a partner to secure our content and roll-out our Middleware/VAS strategy. This association will help us to explore new VAS streams - Advertising, On-Demand, Interactive, and Information Services to name a few. We are certain that with the highest level of security and the middleware value proposition presented; will help us to drive ARPU's to new levels."

Mr. Pradeep Acharya, Regional Director -South Asia of Exset said, "Exset's value proposition is unparalleled in terms of offering the next generation of security and also paves the way for driving greater ARPU's, unlocking new revenue stream, and consequently driving the platform to greater expanses and profitability."

About Exset BV

Exset BV is a broadcast technology and solutions company founded in 2011 based in The Netherlands with offices in UK, Estonia and India. Exset provides software and security solutions to the television industry focusing in emerging markets where localisation, social and economic factors require a fresh approach form the traditional technology suppliers companies. We strive to provide a unique service by understanding the regional markets and working collaboratively with our customers to deliver highly tailored solutions using the latest technologies and maximizing their return on investments.

For more information, please visit [ ]

About Koffee Media Pvt. Ltd.

Koffee Media is a subsidiary of Tera Software Limited, formed to provide managed services and VAS services to the MSO's in the cable industry. Tera Software Ltd. is a Public Listed company with the main objective of promoting IT, ITES, undertaking e-governance projects throughout India. Today it has emerged as one of the fastest growing company in IT pioneering in the field of e-governance and is one of the leading e-Governance Solution Provider. They provide integrated Managed Services, value added services and Digital STB Leasing Services to the MSOs operating in the Cable Broadcasting Industry in India enabling them to reduce risks and access world-class technology in a cost effective manner.

Primary Media Contact: Rajesh Prothi,, 91-98102-09123

Secondary Media Contact: Shrishti,, 91-96501-87059

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