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Last updated: 27 Sep, 2014  

Indian Restaurant Industry to Reach rs 137000 Cr Mark by 2015

PR Newswire | 29 Aug, 2013
NEW DELHI: The growth of the Indian food service industry is broadly driven by the consumers and food service operators. The food market is currently estimated at 75000 crore and is touted to reach 1,37,000 crore in the year 2015, says the research at Indian Restaurant Congress held on 29thAugust and 30th August, 2013.

Consumers actively seek quality from food operators and restaurants. Apart from demanding quick service, they are also keen on the health quotient and calorie intake of the food they eat. Assurance of good quality, prompt service and the wholesomeness of the food intake are therefore crucially responsible for the footfalls at outlets which promise all of this.

In his opening remarks, Gaurav Marya, Chairman, Franchise India, said, "The Indian restaurant business is growing at a rate above the world's average year-on-year growth, significantly increasing its share in the global pie. With seasoned representatives from the restaurant industry sharing vital insights about the sector, the Restaurant Congress 2013 has proved to be successful in driving growth by expanding across the business horizon of the Indian economy."

Anjan Chatterjee, Founder & MD, SpecialityGroup of Restaurants stated, "There is a huge demand in the market especially as people are travelling abroad; they are upwardly mobile, and in terms of food they are becoming more experimental, today every consumer loves to be pampered, so for every restaurateur it is important to maintain the Food Consistency Quotient."

Ajay Kaul, Chief Executive, CEO, Jubilant FoodWorks Limited stated, "Opportunity lies in the middle of the pyramid, earlier it was daunting for us to initiate talks of Pizzas on Consumers' table as we had to change the consumer preferences from traditional Chappatis to pizzas in dinner. So for every restaurateur, it is very much imperative to establish any new concept in Indian market with Value for Money proposition to gain the initial pull. Value for Money strategy has changed the game for Mc Donalds and it has opened the floodgate of demand for Dominoz as well. However, every product should not be developed with the same strategy as it tends to lose the essence of the product. However, a discrete marketing strategy on pricing and product puts you on the zone of value for money aspect at one end and good product at the other."

The speakers at the Indian Restaurant Congress included: Mr. Anjan Chatterjee, Founder & MD, Speciality Group Of Restaurants; Master Chef Sanjeev Kapoor, Celebrity Chef, Khana Khazana India Pvt. Ltd; Mr. Ajay Kaul, Chief Executive Officer, Jubilant FoodWorks Limited; Mr. A. D. Singh, Managing Director, Olive Bar & Kitchen; Mr. Akshay Bector, Managing Director, Mrs. Bector's Food Speciality Ltd.; Chef Harpal Singh Sokhi, Director, Turban Tadka Hospitality Pvt. Ltd.; Mr. Samir Kuckreja, President, NRAI; Chef Abhijit Saha, Director, Caperberry by Avant Garde Hospitality Pvt. Ltd.; Shri Harsh Kaul, Chief General Manger & Country Head, Risk Capital & Service Sector-SID; Mr. Chetan Arora, Country Head, Subway; Mr. Pramod Arora, CEO, PVR Cinemas; Mr. Sunil Kallerackal, Chairman Book Your Table; Mr. Eric Ho, Founder, Yo Yo Group; Nottingham, United Kingdom; Mr. Kailash Goenka, Chief Managing Director, Sankalp; Mr. Bhupinder Singh Chadha, Managing Director, Pind Balucchi and Mr. T. P. Pratap, Co-Founder & Chief Marketing Officer, QwikCilver.

About the Organizer- Franchise India

Franchise India is Asia's largest integrated franchise solution company since 1999 with an absolute authority on franchising, licensing, retailing, real estate and marketing. The company has consulted several major brands over these years like Sagar Ratna, Sankalp, Moti Mahal, Yo china, Chicago pizza, Sanchurro, Di Bella - The Coffee bean & Tea leaf, Barista, Jumbo King, American Fried Chicken, Bru Café, 3H Kitchen, Kids Café, The Chocolate Room, Flavors 24, Fruitilicious, Gelato Vinto, Trendy Diva, Luxor, Religare, Mom & Me, Promart Retail Pvt Ltd, Skechers, Maxwell, Lavana Spa, Serena Spa, Karamyog, Abus, Reliance BIG Aims, Foresight Opticals, Dr Batra, D-mart and more, through media, advisory and exhibitions. www.franchiseindia.com [http://www.franchiseindia.com ]

Primary Media Contact: Nupur, nupur@value360india.com, 91-7838437915

 
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