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Last updated: 27 Sep, 2014  

SmartRx Launches CRM Solutions for HealthCare Providers

PR Newswire | 24 Apr, 2013
BENGALURU: SmartRx, innovators in patient engagement solutions and winner of the Economic Times Power of Ideas 2012 Award, announced today the launch of its Customer Relationship Management (CRM) solutions for healthcare providers including hospitals and health insurance companies. The company's cloud and mobile-based Software-as-a-Service (SaaS) solutions focus on ways doctors and hospitals can continuously engage with their patients, proactively monitor their health and steadily win their loyalty. SmartRx has secured investments from venture capital firm Ventureast Tenet Fund and IIM Ahmedabad's Centre for Innovation, Incubation and Entrepreneurship (CIIE).

SmartRx's solutions bridge the disconnect faced by most healthcare providers and patients today. SmartRx's easy-to-use and familiar technology encourages periodic interactions between doctors and their patients that help manage chronic conditions, improve patient health and rehabilitation processes after surgeries or treatments, thereby increasing positive outcomes. Using the company's solutions, hospitals and doctors are better equipped to provide their patients timely diagnosis, testing, consultation, review and health advice according to prescribed standards, for maximum effectiveness.

"Studies worldwide point to the fact that patients expect more information and higher levels of care when choosing healthcare providers," said Anil Kumar, founder and CEO of SmartRx. "We offer solutions that enable healthcare providers to achieve superior levels of patient care as well as rollout technology enabled patient marketing and loyalty programs to drive revenues."

Sateesh Andra, managing partner at Ventureast Tenet Fund and Dr. Ramesh Byrapaneni, venture partner at Ventureast Tenet Fund are members of the company's board of directors. Andra, recognizes SmartRx's unique product offerings and believes that patient engagement is an important requirement in the healthcare industry. Byrapaneni, well-known cardiologist and founder of Medwin Hospitals, supports SmartRx's efforts in improving patient care.

"By focusing on patient care and presenting a truly patient centric solution, we are confident that SmartRx will provide the right value proposition to hospitals and health insurance companies," said Byrapaneni. "SmartRx is the solution to an unsettling trend seen in today's healthcare environment where patient care extends only to the duration of performing a surgery or examining the patient during a hospital visit."

SmartRx's SaaS solutions, with their effortless implementation and ability to be remotely managed, can be integrated with existing Hospital Information Management Systems (HIMS). Using SmartRx, hospitals and healthcare providers can combine patient loyalty programs with expected clinical outcomes.

About SmartRx

Smart Cloud Technologies Pvt. Ltd. provides innovative CRM solutions for healthcare under the SmartRx brand. The company's solutions enable healthcare providers to improve patient outcomes, increase patient loyalty and satisfaction, and lower their operating costs. SmartRx provides cloud and mobile applications for patient engagement, health monitoring, online consultation, e-consult and hospital marketing functions that are used by customers in India, United States, Middle East and Southeast Asia. For more information, visit www.smartrx.in [http://www.smartrx.in ].

About Ventureast Tenet Fund

Ventureast Tenet Fund is the first-of-its-kind incubation and seed stage venture capital fund focused on disruptive technology (Cloud, Mobile and Internet), and technology-enabled startups in the Healthcare, Education and Cleantech sectors. The firm's investments include companies such as Seclore, Vortex and Desicrew. Ventureast is a pioneering Indian VC fund manager with close to $300 million under management. The Ventureast Proactive Fund, Ventureast Life Fund and Ventureast Tenet Fund II feature a wide investor base (Limited Partners) consisting of institutional investors from across the world.

About CIIE

IIM Ahmedabad's Centre for Innovation, Incubation and Entrepreneurship (CIIE) fosters innovation driven entrepreneurship in India through incubation, investment and training. CIIE accelerates the growth of high potential teams through seed funding, advisory, mentoring and networking support and has invested in 80+ companies across social impact, ICT and cleantech. CIIE has also taken up several initiatives to build a robust ecosystem for entrepreneurship promotion like mentoredge, India's leading startup mentoring initiative.

Primary Media Contact: Monika Raj, monika.raj@influentcommunications.com, 91-80-42056492

Secondary Media Contact: Anil Kumar, anil@smartrx.in, 91-9663376995

 
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