MUMBAI: ASUS has today launched 4 All-in-One PC models in India. These include the ET2012IUKS, ET2210INKS and touch screen models ET2012IGTS and ET2411INTI. The various models launched feature stylish and ergonomic, space-saving designs and are wall-mountable. They also feature exclusive ASUS SonicMaster Technology for improved audio clarity, louder volume and more detailed audio, Full HD video and DTS stereo sound, USB 3.0 for high speed data transfers, integrated graphics and HDMI-output for cinematic multimedia experience.

Commented Mr. Vinay Shetty - Country Head - Component Business, ASUS (India) about the launch of these new All-in-One PCs, "The AIO market is growing at 7 percent per annum and we expect to gain a substantial market share in our focus segments. The Indian market is now getting aware of AIOs, their usability, and starting to adopt them in households as well as in commercial set-ups. We are therefore entering the market with a new strategy and will be targeting senior executives, medical practitioners, professionals and students." For the go-to-market strategy, ASUS will continue to work with its 136 partners across the country. The company will also engage with 27 exclusive and trained retailers. Mr. Shetty also said that they would be launching one 27-inch touchscreen model later in the year specifically targeting gamers and media professionals.  

ASUS will adopt a 2-pronged strategy for its metro and non-metro customers. "We will work with local partners in Class C and D cities, and make the products available in select retail stores in metros. Our focus will be more toward the smaller cities because the real market for AIOs lies there and not in the metros which are already saturated," Shetty said. ASUS expects its partners to make at least 10 percent profits on the AIOs. The company will train the partners under its Sales Promotion Incentive Fund program, conduct road-shows, and set up demo centers at retail outlets.

The ASUS-exclusive SonicMaster Technology employed in the AIOs refines every acoustic detail in pristine quality to deliver lossless audio - reproducing richer and more distinct vocals at a wider frequency range. ASUS utilises a host of innovative solutions to deliver crystal-clear, immersive audio that is perfect for both music and movies. Engineered by audio experts, SonicMaster technology utilises a fine-tuned digital signal processor to deliver an expanded sound range, improved fidelity and more distinct vocals.

All ASUS All-in-One PCs will come with a 3 years onsite warranty. ASUS desktops reflect a tradition of the finest product quality, innovation and longevity. Based on PCWorld USA's 2011 Reliability and Service Survey, users ranked ASUS as the leading choice for Windows-based desktops, citing high satisfaction due to reliability, value and quiet operation. ASUS desktops received further praise for performance, design, and connectivity. Source: http://www.pcworld.com/article/244481/desktop_pc_reliability_and_satisfaction_dell_and_hp_home_pcs_get_poor_grades.html

Specifications:

       Model Name       ET2012IUKS         ET2012IGTS           ET2210INKS          ET2411INTI
          CPU        Intel G640 (SB)      Intel i3 2120        Core i3-2120        Core i5-3450
      Screen Size          20"                 20"                21.5"                23.6"
         Memory      DDR3, 2G, 2G x 1 H61, DDR3, 4G, 4G x 1  DDR3, 6G (2G+4G)    DDR3, 6G (2G+4G)
          HDD          3.5" 500 GB         3.5" 500 GB        3.5" SATA 1TB        3.5" SATA 1TB
        Graphic          On board     AMD HD7470M, 1G VRAM  NV GT610M, 1G VRAM NVIDIA GT630M 1G VRAM
          WLAN         802.11b/g/n         802.11b/g/n         802.11b/g/n          802.11b/g/n
          ODD            Tray SMD           Tray SMD             Tray SMD            Tray SMD
         Camera            Yes                 Yes                 Yes                  Yes
          KBM            Wireless           Wireless             Wireless            Wireless
      Accessories          None               None                 None              Subwoofer
           OS          w/o OS (EGC)          Win7 HP           w/o OS (EGC)           Win7 HP
      Touch Screen          -             Touch Screen              -              Touch Screen
    Service (Onsite)       3Yr                 3Yr                 3Yr                  3Yr

Notes to Editors:

Some other details about the products:

ET2012IUKS - Rs. 30000/- (excluding taxes)       
ET2012IGTS - Rs. 44400/- (excluding taxes)
ET2210INKS - Rs. 43000/- (excluding taxes)
ET2411INTI - Rs. 66600/- (excluding taxes)

For further information, contact (91) 22 - 67668800/18002090365, reachus@asus.com

About ASUS

ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company's revenue for 2010 was around US$10.1 billion. Website: http://www.asus.in

Primary Media Contact: Rohan Kadam, rohan_kadam@asus.com, 91-9820396002

Secondary Media Contact: Sukanya Karmakar, sukanya_k@asus.com, 91-9819863506