NEW DELHI: Paytm.com, a leading online destination for mobile and DTH recharge, and trusted by over 2.5 million Indians, today announced that the company has introduced the option to select any recharge value for Airtel prepaid users. Airtel prepaid users would be able to enjoy the liberty of selecting their own recharge value when doing special recharges, top-ups, 3G recharges, DTH or data card recharges for any plan. Users will no longer have to select a recharge amount from a pre-populated drop-down list as they would have the power to decide the amount they want their recharge to be.

A one-stop haven for online recharging, Paytm.com offers a fast and secure solution for online mobile, DTH and data card recharging, for all operators in India. The 24X7 customer support team make it their religion to strive to bring to each user an experience nothing short of awesome.

Having launched a sleek new version of their iPhone app and SmartTag recharges for the Delhi-Gurgaon Toll Plaza, Paytm is striking a chord with every band of users across the country. Paytm also has a smart and secure virtual wallet called Paytm Cash that allows users to recharge in less than five seconds.

Commenting on the latest initiative, Harinder Takhar, CEO, Paytm said, "Paytm was incubated in 2011 with a simple aspiration in mind - to give all Indians a fun, fast and secure alternative to recharge their mobile, DTH and data cards. It has come a long way since then and continues to go all out to make each user feel welcome and ensure they get more than just a recharge - an experience of awesomeness. This latest initiative for Airtel prepaid users wherein they can select any recharge value perfectly underlines this commitment of ours and we hope that it makes their engagement with Paytm more enriching and rewarding."

About Paytm

Paytm is a one-stop destination for mobile, DTH, Data Card recharges and bill payments. Users can recharge on www.paytm.com from web, WAP or by downloading Paytm mobile app. At Paytm, the emphasis lies on user experience and trust which reflects in its simple and secure user interface. It has a 24x7 customer support team.

With each recharge, users also get a varied mix of coupons, deals and discounts of popular brands to select from. The value of these discounts is far more than the recharge value. At Paytm, users have the option of using Credit Cards, Debit / ATM Cards and Net Banking as the modes of payment.

Primary Media Contact: Ayonava Bagchi, ayonava@iconnectenterprise.com, 91-9818774606

Secondary Media Contact Niraj Sharma, niraj@iconnectenterprise.com, 91-9810093472