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Akshay Kumar signs on as CTC's Ambassador for India
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PR Newswire | 29 Jun, 2010
VANCOUVER: Bollywood megastar Akshay Kumar will leverage his celebrity status in India to promote Canada as a premier four-season destination in his new role as the Canadian Tourism Commission's (CTC) Ambassador for India. "King" Kumar, as he is lovingly called by his fans, carried the Olympic torch for Canada in Toronto during the 2010 Olympic Torch Relay.
"We're thrilled that Akshay Kumar has agreed to be the CTC's Ambassador for India," says Michele McKenzie, president and CEO of the CTC. "Having a superstar like Akshay on board to boost Canada's profile within his country will help turn the spotlight on the extra-ordinary experiences that visitors can enjoy here."
Kumar, who has enjoyed a strong relationship with Canada since his first visit in 1995, will act as the CTC's Ambassador for India until summer 2012. The partnership will involve familiarization trips ("fams") across Canada, which will be captured for local and Indian media in video and blog posts.
Says Kumar, "I am very honoured and privileged to have been asked to represent the CTC as their Ambassador for India. Canada is my second home and I am truly proud to encourage and promote Canadian tourism in India. I have an extremely strong connection to this great land and its warm people."
The CTC entered the Indian market in 2009 as part of its emerging markets strategy to inspire high-yield travelers to visit Canada. India is characterized by an aspirational lifestyle, fuelled by a growing middle class and sustained economic growth. In 2009, Indian leisure travellers injected CAD$82 million into the Canadian economy.
Satellite feed: A satellite feed of the press conference announcing the partnership (with Mr. Kumar in attendance) will be available from 11:00 - 11:15 am local time (London) on June 29, 2010.
UK
Telstar 11N K24 Slot 9A (9 Mhz)
U/L: 14189.5H D/L: 12689.5V
Symbol rate: 6.6 FEC 3/4
Standard Definition
PAL Format
About the CTC
The CTC is Canada's national tourism marketing organization. Our vision is inspiring the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we advertise and market Canada in 12 countries around the world, conduct industry research and studies, and promote product and industry development. For regular updates on CTC initiatives, subscribe to CTC News, available through RSS feeds and by e-mail.
For further information: Kelly Laver, Corporate Communications Coordinator, Canadian Tourism Commission, Tel/ +1-604-638-8439, laver.kelly@ctc-cct.ca
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