IANS | 19 Feb, 2024
Leveraging artificial intelligence (AI) and augmented reality (AR),
‘Orbo’ which strives to transform the cosmetics industry, has sealed a
deal of Rupees one crore with Vineeta Singh in the new episode of ‘Shark
Tank India’ season 3.
In an era where technology is seamlessly integrated into every
aspect of our lives, beauty brands, products, and services have become
conveniently accessible to all. With Beauty AI, powered by AI and AR,
consumers can now indulge in real-time virtual try-ons without ever
stepping foot outside their homes.
Orbo offers a myriad of innovative solutions that redefine customer experience and engagement.
Team
Orbo, Manoj Shinde, Danish Jamil, and Abhit Sinha, stepped onto the
stage of Shark Tank India 3, seeking Sharks’ expertise to bring about a
ground-breaking change in the shopping experience for brands and
consumers alike.
They asked sharks for Rs one crore for 0.75 per cent equity.
Founded in 2019, Orbo emerged as the answer to personalised experiences and seamless integration in the cosmetics industry.
With
a diverse range of offerings, including makeup try-ons, deep skin
analysis, embedded hairstyle, hair colour augmentation, and foundation
shade finder, the brand is synonymous with all things innovation.
Its
flagship technologies, Beauty GPT and Smart Beauty Mirror, further
solidify Orbo’s commitment to providing immersive beauty consultations,
boasting an array of features tailored to meet the evolving needs of
today’s consumers.
Interestingly, Shark Vineeta Singh, co-founder
and CEO of Sugar Cosmetics, had previously met Manoj to evaluate Orbo’s
technology for integration into her website and application.
Orbo AI sealed the deal with Vineeta at Rs one crore in exchange of one per cent equity.
Talking
about their experience, Manoj Shinde, CEO and founder of Orbo said:
“Shark Tank India 3 wasn't just an episode for us at Orbo AI, it was a
launchpad. More than securing investment, it ignited a global
conversation about how AI can empower individuals to unveil their own
unique beauty.”
“We're humbled by the outpouring of love and
support that poured in from contacts across the globe, a testament to
the show's incredible reach and ability to connect with audiences,” he
added.
‘Shark Tank India 3’ streams on Sony LIV.
