IANS | 03 Apr, 2024
Samsung India's head of digital appliances, Saurabh Baishakhia, on
Wednesday said that the company expects Artificial Intelligence
(AI)-powered Bespoke appliances to contribute 70 per cent to its sales
in the country by 2025.
This comes after Samsung showcased Bespoke home appliances featuring AI capabilities and enhanced connectivity in the country.
"Through
enhanced connectivity and AI capabilities, these appliances take the
consumer experience to the next level by revolutionising the smart home
experience," said Baishakhia.
"With AI appliances, our objective
is to further strengthen our premium portfolio and increase our share in
the premium appliances segment," he added.
Samsung’s Bespoke
appliances in India include -- refrigerator, air conditioner, microwave
and washing machine -- all now powered by AI.
With AI-powered home
appliances, the company said that it aims at exceeding customers’
expectations in the fast-growing premium appliances market.
With
inbuilt Wi-Fi, internal cameras and AI chips, Samsung’s latest
appliances featuring Bespoke AI seamlessly connect and provide
convenient home management with easy-to-access controls through the
SmartThings Application.
According to the company, Samsung’s Bespoke AI appliances additionally feature Bixby AI Voice Assistant.
Users
can manage their Family Hub refrigerator by simply saying “Hi Bixby!
Show me what’s inside the refrigerator” or just say “Hi Bixby! Turn on
the WindFree mode in the air conditioner”, the company explained.