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Federal Bank launches 'I am Adyar, Adyar is me' campaign in Chennai
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IANS | 06 Jun, 2023
The Federal Bank has launched a campaign to celebrate people and their
culture by transforming an entire bank branch into a museum of local
stories.
The �I am Adyar, Adyar is me' campaign has
handpicked 40 compelling stories of individuals, which are showcased in
an exclusive exhibition at the Adyar branch of Federal Bank.
This art exhibition will run for two weeks between 10 a.m. and 6 p.m.
The
campaign is a first-of-its-kind micro-marketing initiative in the
banking industry, which is aimed to showcase the soul of Adyar,
including its people's struggles and triumphs which make it special.
The
walls of the Adyar Branch have been adorned with vibrant paintings
which reflect the lively spirit of the locality. The bank's team
ventured into the neighborhoods of Adyar, listening to the people and
collected around 100 stories and photographs of the individuals
interviewed.
Over 100 auto-rickshaws have been decorated with the campaign's branding.
Federal
Bank Chief Marketing Officer M.V.S. Murthy said the �I am Adyar, Adyar
is me' campaign is a sincere effort by the bank to celebrate life,
living and memories of the people of Adyar.
He said that the bank
is honoured that the neighbours around its branch in Adyar have
graciously shared their stories in an authentic and inimitable way.
"Their faces and stories trace the everyday journeys, joys and accomplishments of Adyar," he said.
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