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OPPO sells 1 crore 'F' series phones in India in 6 years
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SME Times News Bureau | 07 Apr, 2021
As smartphone maker OPPO rides high on success, its F-series has gained
major attraction and the company has sold 1 crore units of F-series
smartphones in six years, a top company official said on Wednesday.
According
to Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, the
company's recently launched F19 Pro series has made a strong impact on
sales of F-series smartphones.
"F Series has always been a
popular phone segment among the Indian consumers looking to get ahead in
life, as it offers a sleek and fashionable design that represents their
style," Khanoria told IANS.
"With the launch of the F19 Pro
series, we have already reached a stunning milestone of selling 10
million units of F-series in a short span of six years," he added.
Khanoria
said the series has always been a favourite among the young discerning
trendsetters and is known for its trending features.
The recently
launched F19 Pro series clocked record-breaking sales worth over Rs 230
crore in just three days of its availability.
"The new �F'
series devices are receiving overwhelming response from users across
India. However, we are also seeing that many consumers are looking for a
smartphone that is providing a high-end performance along with making
them future-ready," Khanoria said.
There has been a lot of
enthusiasm from the consumer when it comes to 5G phones. The company's
recent survey highlighted that 5G is the top considered feature among
users looking to buy a new phone.
According to the company, F19
Pro+ 5G, being the first 5G device under the F series, has also gained a
lot of appreciation from Indians.
After the success of the F19 Pro series, the company has now launched a new smartphone -- OPPO F19 -- in the India market.
On
the production front, Khanoria said that OPPO 'Superfactory', its
manufacturing unit located in Noida, has the capacity of producing over
50 million phones a year.
The company said it is now
manufacturing one smartphone every three seconds at its 110-acre
facility in Noida to ensure a seamless supply chain, the factory stocks
materials for over 1.2 million phones at any given point.
"We
constantly work towards making breakthroughs in four key areas:
technology innovation, brand upgrading, market distribution, and
product," Khanoria said.
"We have been making heavy investments
in areas such as manufacturing and R&D to create an ecosystem in all
directions and strengthen our commitment towards India," he added.
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