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ITC Hotels in dining outreach across India with Zomato partnership
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SME Times News Bureau | 13 Jul, 2020
In keeping with ITC Hotels' commitment towards enhancing gourmet
experiences, the chain on Monday announced its partnership with Zomato,
India's leading food delivery platform, to offer customers responsible
dining experiences in the comfort of their home.
Zomato, as an
online aggregator, will not only enable 'contactless' deliveries on all
pre-paid orders, but will also provide patrons of ITC Hotels the option
of takeaway menus via this platform.
The association with Zomato
further strengthens ITC Hotels' pan India distribution footprint for
home delivery and takeaway. This will widen the outreach of the chain's
signature culinary offerings to thousands of customers.
ITC
Hotels' ten-year strong ethos of "Responsible Luxury" underscores the
chain's culinary brands and initiatives to present innovative cuisine
experiences while adhering to superior standards of food safety and
hygiene.
In keeping with the same, ITC Hotels has introduced 2
unique gourmet experiences - 'Gourmet Couch' and 'Flavours'. These
initiatives have received an overwhelming feedback from diners across
India and are now available on Zomato as well.
'Gourmet Couch by
ITC Hotels' is the chain's most recent and unique culinary offering that
encompasses a luxury dining experience with exclusively curated menus
from ITC Hotels signature brands, delivered at the guest's residence
under stringent 'WeAssure' hygiene and safety protocol.
Additionally,
the specially curated menu under the brand 'Flavours by ITC Hotels'
showcase an array of authentic global culinary delights and also
celebrates indigenous flavours of the region with the chain's culinary
initiative - 'Local Love'. Thus, diners can enjoy the subtle flavours of
different cuisines, authentic to a region and culinary style.
Anil
Chadha, COO, ITC Hotels said: "ITC Hotels has always showcased the
finest culinary traditions through its globally acclaimed signature
brands. However, in a world where change is the order of the day, it has
been our endeavour to ensure our patrons continue to enjoy their
favourite cuisine through an outreach dining experience in the comfort
and safety of their home. As part of ITC Hotels, Responsible Luxury
initiative, the 'WeAssure' programme follows a stringent hygiene and
safety protocol for pan-India home delivery of food to their valued
guests. The collaboration with Zomato will further assist us in
responsibly delivering our unique culinary experiences using their
advanced distribution network across the country."
"ITC Hotels
are known not just for their luxurious hospitality but also for their
culinary delights and we are glad to partner with them. With the growing
trend of celebrations at home, we believe that ITC's exclusive gourmet
and indigenous food offerings powered by our wide on-ground delivery
network will offer great food delivery options for consumers celebrating
small and large occasions. Zomato will ensure that its 8 Max Safety
measures are well implemented in every delivery to provide an experience
as close and unique as ITC Hotels," added Mohit Sardana, COO-Food
Delivery, Zomato.
Zomato has implemented 8 Max Safety measures to
ensure utmost safety of food. These measures include: restaurants
follow WHO practices; contactless delivery; both restaurant staff and
delivery partners wear masks; temperature checks and sanitization
stations for both kitchen staff and delivery partners; and mandated use
of Aarogya Setu app.
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