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7 in 8 Indian users seek superior fast-charging tech, OPPO leads
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SME Times News Bureau | 08 Jul, 2020
With smartphones becoming the
primary device for work, streaming and gaming, seven in every eight
smartphone users in India feel innovation in the fast-charging
technology is the key and long battery life is what matters the most, a
new survey revealed on Wednesday.
When it came to satisfaction
with battery life, OPPO users scored the brand the highest (94 per
cent), followed by Samsung (92 per cent) and realme (91 per cent).
In
terms of swift charging, consumer satisfaction was highest with OPPO
(95 per cent), followed by OnePlus (93 per cent) and Samsung (91 per
cent).
When asked about the importance of smartphone
features, 61 per cent respondents cited battery life as a key
consideration, just behind the camera, according to the 'Insights On the
Go' survey by CyberMedia Research (CMR).
"Whether it be an
endless stream of work-related calls or catching up with family and
friends, the smartphone battery life plays an essential role. For
consumers, a long battery life, as well as quickly amping up the battery
juice - both are critical," said Prabhu Ram, Head- Industry
Intelligence Group (IIG), CMR.
Consumers are so much concerned
about battery life that they turn down screen brightness (70 per cent),
turn-on battery saver mode (66 per cent), close battery-consuming apps
(63 per cent) and, in extremely critical circumstances, even turn off
Wi-Fi (56 per cent) and location services (50 per cent).
The
findings showed that seven in every eight users charge their smartphone
at least once in a day and average duration of charging in a day is 66
minutes.
The six-city survey involved 2,000 smartphone users in 18-30 age group.
"While
smartphone brands push newer technological innovations, consumer
priorities are equally centered around the basics, such as smartphone
battery. So much so that the battery is a key factor in smartphone
purchase priorities," said Satya Mohanty, Head- Industry Consulting
Group (ICG), CMR.
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