SME Times is powered by   
Search News
Just in:   • Mahindra unveils all-new Thar SUV  • 'Need for fiscal stimulus for exports sector'  • ICICI Bank raises Rs 15k cr through QIP of equity shares  • Thai Airways reports $900mn loss for 2020 1st half  • Arunachal CM launches entrepreneurship plan to boost economy 
Last updated: 08 Jul, 2020  

Mobile.Chinese.9.Thmb.jpg 7 in 8 Indian users seek superior fast-charging tech, OPPO leads

   Top Stories
» 'Need for fiscal stimulus for exports sector'
» Rupee to remain steady on stimulus hopes
» Responsibilities have grown with faceless approach: FM
» Rs 100L Cr to be spent on 7K infra projects: Modi
» Exports contraction narrowed to (-)10.12 pc in July
SME Times News Bureau | 08 Jul, 2020
With smartphones becoming the primary device for work, streaming and gaming, seven in every eight smartphone users in India feel innovation in the fast-charging technology is the key and long battery life is what matters the most, a new survey revealed on Wednesday.

When it came to satisfaction with battery life, OPPO users scored the brand the highest (94 per cent), followed by Samsung (92 per cent) and realme (91 per cent).

In terms of swift charging, consumer satisfaction was highest with OPPO (95 per cent), followed by OnePlus (93 per cent) and Samsung (91 per cent).

When asked about the importance of smartphone features, 61 per cent respondents cited battery life as a key consideration, just behind the camera, according to the 'Insights On the Go' survey by CyberMedia Research (CMR).

"Whether it be an endless stream of work-related calls or catching up with family and friends, the smartphone battery life plays an essential role. For consumers, a long battery life, as well as quickly amping up the battery juice - both are critical," said Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR.

Consumers are so much concerned about battery life that they turn down screen brightness (70 per cent), turn-on battery saver mode (66 per cent), close battery-consuming apps (63 per cent) and, in extremely critical circumstances, even turn off Wi-Fi (56 per cent) and location services (50 per cent).

The findings showed that seven in every eight users charge their smartphone at least once in a day and average duration of charging in a day is 66 minutes.

The six-city survey involved 2,000 smartphone users in 18-30 age group.

"While smartphone brands push newer technological innovations, consumer priorities are equally centered around the basics, such as smartphone battery. So much so that the battery is a key factor in smartphone purchase priorities," said Satya Mohanty, Head- Industry Consulting Group (ICG), CMR.

Print the Page
Add to Favorite
Share this on :

Please comment on this story:
Subject :
(Maximum 1500 characters)  Characters left 1500
Your name:

  Customs Exchange Rates
Currency Import Export
US Dollar
UK Pound
Japanese Yen 58.85 56.85
As on 16 Aug, 2020
  Daily Poll
COVID-19 has directly affected your business
 Can't say
  Commented Stories
» Starting an import export business: Basic guide for beginners(2)
» Importance of technology in Indian agriculture(1)
» One time loan restructuring(1)
» Improve MSME footprint in aspirational districts: Gadkari(1)
» Govt, RBI discussing on allowing co-op banks to lend under ECLGS(1)
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter