SME Times is powered by   
Search News
Just in:   • South Korea's current account surplus widens amid US tariff pressure  • SEBI bars US firm Jane Street from Indian markets, directs it to deposit Rs 4,843 crore  • India will soon be world’s third-largest economy: PM Modi  • India’s chemical sector can reach $1 trillion by 2040, create 7 lakh jobs by 2030: NITI Aayog  • Intense talks continue to reach interim India-US trade deal ahead of deadline 
Last updated: 23 Sep, 2019  

airtel-THMB.jpg Airtel-Bharti AXA Life tie up for insurance with prepaid plan

Airtel.jpg
   Top Stories
» SEBI bars US firm Jane Street from Indian markets, directs it to deposit Rs 4,843 crore
» Intense talks continue to reach interim India-US trade deal ahead of deadline
» India poised to become 3rd-largest economy by 2030, overtaking Germany: Hardeep Puri
» India's industrial production registers 1.2 per cent growth in May
» Govt committed to building safe and smart energy future: Minister
SME Times News Bureau | 23 Sep, 2019
As part of its strategy to leverage the deep penetration of mobile services to build a financially secure India, domestic telecom major Bharti Airtel has partnered with Bharti AXA Life Insurance to offer prepaid plan with insurance protection cover to all its customers across the country.

Airtel has introduced its innovative Rs 599 prepaid bundle with 2GB data/day, unlimited calls to any network and 100 SMS/day, and also offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance. The recharge comes with a validity of 84 days and the insurance cover continues automatically for three months with every recharge.

This prepaid bundle with life insurance cover is currently available to customers across Tamil Nadu and Pondicherry and its availability will be gradually extended to pan-India in the next few months.

The innovative prepaid bundle by Airtel and Bharti AXA Life Insurance combines Airtel's deep distribution reach, including presence in rural pockets, with Bharti AXA Life's expertise in insurance to make it very simple for millions of uninsured and underinsured Indians to get a sizeable life insurance cover every time they recharge their mobile phones.

"We believe our network is a great platform to digitally deliver a range of services and solve the problems of customers. We are delighted to partner with Bharti AXA Life Insurance to roll out this innovative offering and remove the barriers of price, access and payment inconveniences for the adoption of life insurance in India. We remain committed to building a digitally enabled and financially secure Tamil Nadu and Pondicheery," said Manoj Murali, Hub CEO – Kerala and Tamil Nadu, Bharti Airtel.

The life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantaneously delivered digitally. A physical copy of the insurance will be delivered to customer's doorstep on request.

"We have always been at the forefront of creating customer-centric protection products in the industry. The strategic association with Airtel as a Group master policyholder and Airtel's pan-India vast distribution network will boost insurance penetration in the country. The introduction of term insurance with every pre-paid recharge provides protection benefits to consumers,'' said Vikas Seth, Managing Director and CEO, Bharti AXA Life Insurance.

Airtel has engineered the entire process to be delivered digitally in a matter of few minutes. A customer needs to enrol for the insurance after first recharge through SMS, Airtel Thanks App or the Airtel Retailer.

The partnership is expected to further increase insurance penetration in India, given Airtel's pan-India robust customer base. It leverages digital platforms and Airtel's distribution reach, allowing people to get twin benefits of prepaid plan and life insurance cover.

Notably, the insurance penetration in India is less than 4 per cent (of the population) while mobile penetration is close to 90 per cent. It is estimated that India will have close to 830 million smartphone users by 2022.

 
Print the Page
Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
84.35
82.60
UK Pound
106.35
102.90
Euro
92.50
89.35
Japanese Yen 55.05 53.40
As on 12 Oct, 2024
  Daily Poll
Do you think Indian businesses will be negatively affected by Trump's America First Policy?
 Yes
 No
 Can't Say
  Commented Stories
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter