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56% of Myntra festive sales from small cities, towns
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SME Times News Bureau | 07 Oct, 2019
Beating the slowdown blues and bridging the digital divide between India
and 'Bharat', fashion e-tailer Myntra on Saturday reported 56 per cent
online annual growth from small cities and towns during its 'Big Fashion
Days' sale from September 29-October 4.
"While the overall
growth during the six-day festive sale was 60 per cent up year-on-year
(YoY), 56 per cent of the sales was from small cities (tier-2) and towns
(tier-3) across the country," sad the city-based company.
Noida,
Ahmedabad, Lucknow, Jaipur, Ghaziabad, Guwahati and Patna majorly
contributed to the high value sales emanating from tier-2 and tier-3
cities, Myntra said.
However, the sales value in monetary terms
was not disclosed by the company but only the percentage rise, 60 per
cent, vis-a-vis 2018 was highlighted.
Myntra is the
fashion-focused subsidiary of homegrown e-commerce giant Flipkart, the
Indian arm of global retail giant Walmart. Flipkart was founded by two
former Amazon employees Sachin Bansal and Binny Bansal in 2007.
"The
surge in traffic from 2018 edition was 32 per cent YoY, with 1.9
million (10.9 lakh) people shopping for 6.43 million (over 60 lakh)
goods," said Myntra head Amar Nagaram in a statement.
Men's
T-shirts were the most sought after item with a piece sold every two
seconds and a pair of jeans every four seconds, while 50 kurta and kurta
sets were bought every minute in the women's section.
Under the western wear category, jumpsuits were the most popular, with beauty and personal care items growing 95 per cent YoY.
Brands like Roadster, House of Pataudi, HRX, Anouk, Mast & Harbour and Taavi labels' sales grew 28 per cent YoY.
"We have registered 4.9 lakh new members of our loyalty membership programme," added Nagaram.
A whopping 35,000 watches and 77,000 handbags were also sold during the fest sale.
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