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India PC market grows 15.8% in Q3 2019, Lenovo leads
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SME Times News Bureau | 14 Nov, 2019
Riding on the back of a free laptop distribution scheme in Tamil Nadu
and festival sales, the India traditional PC market inclusive of
desktops, notebooks and workstations shipped 3.1 million units, up 15.8
per cent year-over-year (YoY) during the third quarter of 2019, said an
International Data Corporation (IDC) report on Thursday.
Also, as
Windows 7 is near to its scheduled end in early 2020, corporate and
enterprise users accelerated their upgrades to Windows 10.
Lenovo retained its leadership position with a 28.5 per cent market share in Q3, said the report.
Its
shipments grew 55.4 per cent year-over-year on the back of the second
phase of shipments to the Electronics Corporation of Tamil Nadu Ltd.
(ELCOT) under its ongoing initiative of free distribution of laptops in
the state.
Outside the ELCOT, Lenovo was able to win a few large
BFSI (banking, financial services and insurance deals), which helped
the brand to maintain triple digit growth in the overall commercial
segment for the second quarter in a row, IDC said.
Lenovo was followed by HP, Dell Technologies, Acer Group and Asus in the market.
HP
maintained its second position with a 26.4 per cent market share, as
its shipments grew 9.9 per cent from the previous quarter.
Dell
Technologies ranked third with a 19.7 per cent market share in Q3, as
its commercial shipments grew 24.1 per cent annually. However, its
consumer shipments fell 27.3 per cent, resulting in a 0.6 per cent
decline in its overall shipments compared to the same period last year.
Acer
Group maintained its 4th position with 11.9 per cent market share, as
its commercial shipments grew 21.3 per cent annually and its consumer
segment grew 2.8 per cent year-over-year in Q3.
Asus registered
43.6 per cent year-over-year growth and was able to capture a 5.3 per
cent market share in the third quarter of this year. The company
recorded its highest ever shipments in the country, mainly driven by
strong growth in the online channel, according to IDC.
In the
overall traditional PC market in India, the desktop category saw a 10.6
per cent year-over-year growth in its shipments, mainly contributed by
Windows 10 refresh buying from the banking sector.
Notebooks
grew 18 per cent annually on the back of education deals as well as
growth in both corporate and SMB segments, as these enterprises scaled
up their purchases for Windows 10 migrations.
The commercial
segment witnessed a 39 per cent year-over-year growth, as vendors
shipped a total of 1.7 million units in Q3 of 2019. Even outside of the
ELCOT deal, the commercial segment grew 15.7 per cent annually, as it
witnessed strong traction for both desktops and notebooks.
"Strong
demand from the start-up ecosystem, BFSI segment, and very large
enterprises, along with the Tamil Nadu education deal, helped the
commercial segment provide much-needed growth to the Indian PC market,"
Bharath Shenoy, Market Analyst, PC, IDC India, said in a statement.
"Vendors
have procured inventory to target Windows 10 refreshes in small and
medium enterprises. Hence, the SMB segment is expected to be relatively
softer in 2019 Q4, although education deals and global account refreshes
are expected to maintain the momentum," said Shenoy.
While the
commercial segment witnessed healthy growth, the consumer segment was
down by 4.2 per cent from the same quarter a year ago.
However, it grew 49 per cent sequentially driven by multiple mega online festivals and Diwali offers, said the report.
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