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Cash-rich global giants unable to compete with homegrown payments leader Paytm
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SME Times News Bureau | 11 Jun, 2019
With 550 crore transactions in the financial year 2018-19 and a gross
transaction value (GTV) of over $50 billion (around Rs 34,706 crore),
homegrown digital payments company Paytm continues to dominate its
global counterparts -- Google Pay, Whatsapp Pay and Walmart-Phonepe.
The
company attributes its growth to increased trust and adoption of the
wide range of convenient use-cases available on its app such as utility
payments, travel booking, recharges, movies and games.
With its
network of over 1.2 crore merchants across the country, Paytm leads the
offline retail payments segment, which Google Pay and Walmart-Phonepe
are also trying to break into.
Some recent incidents of data
breach have increased user awareness on data security and data
localisation resulting in more trust on homegrown apps.
Commenting
on the the company's performance Deepak Abbot, Senior Vice President,
Paytm said: "Our secure payments solutions are trusted by millions
across all age groups for their day-to-day needs. We have built a
network effect of various online and offline use-cases resulting in wide
adoption and acceptance of Paytm as a super app."
"Paytm
dominates the digital payments in India with over 5 billion (500 crore)
transactions in FY'19 and our aim is to achieve over 12 billion (1,200
crore) transactions by the end of this financial year. With 12 million
(1.2 crore) partnered merchants, we aim to expand our network to 20
million (2 crore) merchants by this year-end," he said.
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| Customs Exchange Rates |
| Currency |
Import |
Export |
US Dollar
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66.20
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64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
| Japanese
Yen |
58.85 |
56.85 |
| As on 10 Jul, 2020 |
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