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Tecno to launch new sub-brand 'Spark' in India
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SME Times News Bureau | 10 Jul, 2019
Hong Kong-based Transsion Holdings' smartphone brand Tecno Mobile is set
to launch a new budget smartphone sub-brand 'Spark' in India soon, a
senior company executive said here on Wednesday.
Tecno will soon have presence in three price segments -- Rs 5,000-Rs 10,000, Rs 8,000-Rs 12,000 and Rs 12,000-Rs 15,000.
"Between
Rs 12,000-Rs 15,000, we have Phantom which is our flagship device; In
Rs 8,000-Rs 12,000 segment, we would continue with our Camon series and
in the Rs 5,000-Rs 8,000 segment, we would soon have a sub-brand Spark
which is very successfully globally," Arijeet Talapatra, CEO, Transsion
India told IANS.
The company launched a new smartphone Phantom 9 on Wednesday which will be available online on Flipkart.
"This
is the first time we are going online. Tecno is an offline brand but
the online segment is growing and more and more consumers are going
online. The online segment contributes almost 40-42 per cent of the
market", Talapatra added.
On a question whether Tecno is aiming
to compete against Xiaomi with Phantom 9, Talapatra replied: "I would
not say that we would fight against the market share of Xiaomi but we
would fight for the online smartphone market share. We will create a
sweet hotspot for the company in the online space and grow from there",
the executive noted.
Tecno has already invested in two manufacturing units in the country.
"Earlier
we had Semi-Knocked Down (SKD) capabilities, now we have Complete Knock
Down (CKD) capabilities. We have our own SMT lines. We would soon
invest in R&D centres in the country", Talapatra told IANS.
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