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Working with restaurant partners to address their concerns: Zomato
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SME Times News Bureau | 11 Feb, 2019
With hundreds of restaurant owners sending a petition to the Competition
Commission of India (CCI) alleging wrongdoings by food delivery
companies, Zomato on Monday said it was discussing the matter with the
involved restaurant partners to achieve an amicable solution which would
benefit all the parties in the ecosystem.
The petition, first
reported in January, accused Swiggy, Zomato, Uber Eats and Foodpanda of
misusing their dominant positions by engaging in practices such as deep
discounting, in-house kitchens and internal sourcing.
The
e-commerce space earlier faced similar allegations where small
businesses accused Flipkart and Amazon of deep discounting affecting
their sales on their online marketplace.
The restaurant owners
believe that their businesses will be wiped out if the food delivery
companies are allowed to continue in the way they are functioning.
While
denying that it runs any in-house kitchens, Zomato, which lists over
80,000 restaurants across about 150 cities in India, argued that those
partners who are not happy with the discounting programmes could just
opt out. "Discounts are merely a mechanism to encourage user
participation and all our restaurant partners can choose to participate
in a discounting campaign," a Zomato spokesperson said in a statement. "Zomato's
prime objective is to contribute to the growth of the restaurant
industry in the country, which we have been doing over the last decade
with the help of our various services," the statement added. The
petition reportedly asked the CCI to "put an end to unsustainable
pricing by these companies, prohibition of cross-holdings of food
services, delivery company to own or have a stake in any
kitchen/restaurant, and appointing food regulators to ensure that a
level playing field is not breached in the garb of cutthroat
competition". Zomato on Monday announced the introduction of
bicycles - both mechanical and electric - into its last mile delivery
fleet and said that it was working towards raising the scale of e-cycle
adoption with the aim of converting 40 per cent of our fleet to
power-assisted bikes within the next two years. The spokesperson
argued that far from destroying the small and mid-sized restaurant
industry as has been alleged by some, the company had been "able to
deliver long-term growth for our restaurant partners by connecting them
with more users". "In fact, a lot of our restaurant partners
have been able to expand their operations since food delivery has helped
them exponentially leverage the fixed and man-power costs," the
spokesperson added.
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