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Paytm, SHEROES join hands for women's only platform on app
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SME Times News Bureau | 21 Aug, 2019
The Paytm app will now have a
special social community platform where women can engage with each other
on topics like health, careers, relationships, and cooking as well as
share their life stories and achievements.
One97 Communications
Ltd, which owns brand Paytm, has tied up with women's community platform
SHEROES to build this community for women on its Paytm Inbox feature,
which has registered over 30 million monthly visitors for content-based
services.
Paytm's Senior Vice President Deepak Abbot said that
this exclusive social community feed for women builds on the significant
traction Paytm Inbox is enjoying among its users
"This is an
important initiative towards women's empowerment as it provides
specially curated content and various communities that they can
participate in as per their interests. This social platform will provide
a powerful forum for them to express, learn and share while educating
themselves," he added,
SHEROES Chief Product Officer Avinash
Hindupur said that the joint venture takes forward their "shared vision
to create more value for millions of women Internet users".
"SHEROES
has been a champion for women using the Internet, to craft their growth
stories. Leveraging Paytm's depth and reach, millions of women Internet
users can now access over 1000 communities offering advice, a platform
for visibility and conversations. This partnership is a strategic step
towards our goal of taking the community ecosystem to 100 million
women."
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| Customs Exchange Rates |
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Import |
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US Dollar
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| As on 23 Sep, 2019 |
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