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Partners to steer Microsoft towards $107bn 'Intelligent' Cloud market in India
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SME Times News Bureau | 19 Mar, 2018
As more and more businesses strive to embrace Cloud in India, Microsoft,
with its vast partner network, is in a unique place, offering a
complete Cloud platform as well as productivity and business
applications, a top global executive has stressed.
For Gavriella
Schuster, Corporate Vice President, One Commercial Partner Worldwide,
Microsoft Corporation, the 'Intelligent Cloud' and 'Intelligent Edge'
opportunities in India are pegged at $107 billion.
"Cloud
services form the backbone of digital services and Microsoft stands in a
unique place as it offers both a complete cloud platform and
productivity and business applications," she told IANS.
Businesses
and government across the world, including in India, are increasingly
looking to transform their operations digitally.
"They are aiming
to have efficiency in operations, empower employees, engage better with
customers, and transform their products and services," Schuster said.
Microsoft has always been a partner-led company and 95 per cent of its revenue comes from its partner network.
At present, the company has over 9,000 partners in India, adding more than 400 partners every month.
"Our
partner organisations are taking our platform and using some of those
applications to develop new high-value intellectual property to help
organisations digitally transform themselves," Schuster said.
In order to work closely with its partners, Microsoft has brought them under the "One Commercial Partner" organisation.
"The
'One Commercial Partner' organisation has unified our partner facing
workforce and narrowed our focus to building solutions, taking these
solutions to market and co-selling with our partners -- working as a
unified team," the executive stressed.
For example, a Microsoft
partner, "Precimetrix", is providing Jaipur Municipal Corporation
Internet of Things (IoT) and analytics solutions -- to help them manage
street lights from a single central location. The move, along with the
use of LED bulbs, has led to 80 per cent savings in energy use.
"We
also have partners like 'Progressive Infotech' which enables its
customers to capitalise on Microsoft Azure and collaborate better. Since
the collaboration, Progressive has grown multifold and has seen
compound quarter growth rate (CQGR) of over 17 per cent over the last
seven quarters, and an increase of over 900 per cent in its employee
headcount," Schuster told IANS.
In 2015, Microsoft launched Cloud
services from three local data centres in India, bringing the power of
Cloud to organisations, especially those that require local data
residency.
"The effort was recognised by the government as we
became one of the first global Cloud service providers to achieve full
accreditation from the Ministry of Electronics and Information
Technology (MeitY)," Schuster said.
Microsoft, along with its
partners, is offering a variety of solutions that cater to all of their
needs, servicing industries, including banking, financial services and
insurance (BFSI), retail, healthcare, IT/ITeS and manufacturing -- all
built on its platform.
"At present, we have 70 of the 100 top
Bombay Stock Exchange-listed companies across sectors as well as
start-ups using our Cloud. Last year, we made our Cloud services
available to over 5,000 start-ups in India," Schuster noted.
As
part of its new co-sell programme, Microsoft is investing additional
resources to help bring solutions to the market and connecting with the
right customers.
"We are taking the end-solution that a partner
has built on our platform by bringing that partner in to sell with us to
those business decision-makers," the executive informed.
"The
customer benefits because they get their solutions. The partner benefits
as they get increased sales. Microsoft benefits through the adoption of
our platform. So that, in a nutshell, is the concept of co-selling,"
Schuster told IANS.
In India, Microsoft has some interesting
partner and customer cases such as Talview, a leading talent assessment
technology platform.
"Its collaboration with Microsoft has pushed
frontiers in application of Artificial Intelligence (AI) and Machine
Learning (ML) in recruitment. It harnesses advanced data science and ML
algorithms to help clients expedite hiring and reduce turnaround time,"
Schuster said.
ZingHR, a hire-to-retire HR platform, has built an
application to ease HR processes for organisations offering services
like digital lockers, attendance mapping and employee reimbursements,
among others.
The app is hosted on Azure and can be accessed by employees of an organisation on their mobile phones.
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