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Over 300 mn mobile phones to be sold in India in 2019: Study
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SME Times News Bureau | 18 Dec, 2018
Backed by robust growth in smartphone as well as smart-feature phone
categories, an estimated 302 million mobile handsets will be sold in
India in 2019, the highest ever in a year, says a report on Tuesday.
Xiaomi
is expected to continue the lead in 2019 in the overall smartphone
market, according to the research from technology research consulting
firm techARC.
Of the 302 million mobile handsets, 149 million
(49.3 per cent) will be smartphones, 55 million (18.2 per cent) will be
smart-feature phones and the remaining 98 million (32.5 per cent) will
be the feature phones, the results showed.
"There is a large
replacement cycle due in 2019 for users who bought their first 4G
smartphone between 2015-2017," Faisal Kawoosa, Founder and Principal
Analyst, techARC said in a statement.
Some of the prominent
brands that are expected to witness growth in their sales next year
compared to 2018 include Xiaomi, OnePlus, Google, Nokia, Asus and
Realme, the report said.
None of the home grown brands is
expected to show reversal of declining trends that continued all through
2018, while sales for Samsung, Oppo, Vivo and Honor-Huawei are expected
to remain flat and continue to show similar market performance as in
2018, it added.
techARC said the sales estimates are based on its
internal projections, validated through interactions across the value
chain including users, channel, original equipment manufacturers (OEMS)
and component suppliers.
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