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'Low tariff an opportunity for Jio to fine-tune network'
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SME Times News Bureau | 20 Jan, 2017
Even though cheap tariff is hurting the revenues of Reliance Jio, as in
the case of other networks, it also presents an opportunity for the
latest entrant to fine-tune its network to gain traction among users,
says a telecom expert.
"The relatively low tariff of Jio is the
opportunity also to further fine-tune their network itself because there
are gaps, there are issues in network-optimisation," Mahesh Uppal,
director of telecom consultancy firm Com First told BTVi in an
interview.
"So while the company gets its network up to speed, it
is good idea for them to makeover -- through out of necessity -- and by
actually giving cheap or free services," he said.
He felt that
the free services will continue for some time and this is not great news
for the sector in the sense that it is hurting revenues all across the
board.
"But it is certainly not bad news for the customers in the
short term at least because they will have the benefit of cheap
broadband services," Uppal said.
"For any new entrant, the only
way to differentiate the product or get people to use their services is
to compete aggressively on price. So freebies are the norm when a
company enters the market for the first time," he added.
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