Bajaj Auto looking at 23 percent market share

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SME Times News Bureau | 11 May, 2015
Two-wheeler major Bajaj Auto said on Monday it is looking at increasing its market share in the overall two-wheeler segment to nearly 23 percent from its existing 17 percent.

"We want to increase our total market share in the two-wheeler segment to 23 percent", the company's president of motorcycle business, Eric Vas, told media persons here.

He said the projected growth depends a lot on the performance of the 100 cc bike category.

He said, the company is keen to grow its sportsbikes segment as well and increase its present market share in the entry-level racing category to 50 percent.

As per the company, the super-bikes segment encompassing the race sports category is less than one per cent of the overall bike market.

"In the racing segment, which we entered just now with the launch of two models, we are aiming to sell 10,000 motorcycles per month," he said.

Vas said the company, besides launching two bikes in the amateur racing category this month, another launch of its Pulsar series is planned during June-July this year.

He also hinted the company is considering to launch models in the 350-400 cc category.

"Maybe we'll launch 370 cc (bikes) in due course", he said.