Record 60 pc jump in khadi sale after PM's appeal

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Saurabh Gupta | 08 May, 2015
After Prime Minister Narendra Modi appeals to the Nation to at least buy one khadi garment, the total sales of Khadi products from Khadi Gramodyog Bhawan, for the period from April 13 to 28 has increased over 60 percent as compared to corresponding period of previous year, informed ministry of Micro, Small & Medium Enterprise (MSME).

The sale of readymade garments increased by record 86 percent. The purchases made by women and youth during the exhibition is remarkable and over one lakh customers purchased KVI products, it said.

Prime Minister Narendra Modi in his "Mann ki Baat" Radio address made an appeal to the Nation to at least buy one khadi garment and under the guidance of Kalraj Mishra, Union Minster for Micro, Small & Medium Enterprises, Khadi Gramodhyog Bhawan, New Delhi organized a special "Kurta Payjama Exhibition" on the occasion of 60th foundation day of Khadi Gramodhyog Bhawan held on 13th April, 2015.

K.S. Rao Deputy Chief Executive Officer, Khadi Bhawan informed that to reach out and popularize khadi amongst the youth, Khadi Bhawan has arranged the display of readymade garments exclusively designed by students of National Institute of Fashion Technology (NIFT).

Chief Executive Officer, KVIC, Arun Kumar Jha stated that Khadi is cool comfortable and environment friendly fabric ideal for Delhi summer.

Keeping in view of overwhelming response of customers and considering quantum jump in the sale, Khadi Gramodhyog Bhawan is organizing another exhibition during this summer commencing from May 16 at its premier outlet in New Delhi in which exclusive range of "Khadi summer collection" will be displayed and available to esteemed customers, added Jha.