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              |   | Philips to install heart care device in metros |  
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                    SME Times News Bureau | 26 Sep, 2013
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                        | Top Stories |  |  |  
                    |  |  |  Philips Healthcare of the Dutch electronics major would deploy a 
portable medical device in key Indian metros for early diagnosis and 
treatment of sudden cardiac arrest and help save life in time, the 
company said Wednesday.
 
 "We plan to install over 950 portable 
devices termed automated external defibrillators in major metros across 
the country for early diagnosis of a cardiac arrest and immediate 
treatment to save life," Philips Healthcare senior director Jitesh 
Mathur said in a statement here.
 
 The city-based subsidiary of the
 Royal Philips Electronics India has recently installed 500 devices at 
the Emergency Management and Research Institute in Chennai, supplied 300
 devices to the Tamil Nadu government and 50 to major domestic airlines.
 
 "We
 plan to install 100 such devices at the Mumbai airport by this 
year-end. The device can be operated by anyone without formal training 
as they are equipped with audio and visual instructions on how to use 
them," Mathur said.
 
 According to a company's study, about 660,000
 deaths occur every year in India due to sudden cardiac arrest and 
absence of emergency medical services to diagnose and treat it in time.
 
 "The
 sudden cardiac arrest is the leading cause of death and accounts for 
more than 50 percent of cardiovascular fatalities in our country. If the
 device is used to detect the symptom within the first four-six minutes,
 many more lives can be saved," Mathur arrested.
 
 Noting that long
 working hours, hectic lifestyle and unhealthy eating habits lead to 
sudden cardiac arrests, Mathur said the symptom was not related to age, 
gender, heart ailments and family history, as evident from increased 
incidents of cardiac deaths even in women and children.
 
 "Reaching
 a hospital in the golden hour or getting a well-equipped ambulance 
within 10 minutes of suffering a sudden cardiac arrest remains a 
challenge. Access to the automated external defibrillators in public 
places becomes vital to save a life," Mathur pointed out.
 
 Echoing
 Mathur, Max Hospital senior consultant Vijaya Reddy said a device like 
the automated external defibrillators and cardio pulmonary resuscitation
 can save lives to a large extent if they are made available in public 
places.
 
 "Though availability of the device in aircraft and at 
airports has become mandatory, they are yet to be made compulsory in 
metros, malls, cinema halls and even ambulances," Reddy observed.
 
 The
 company has designed a special initiative 'Save Lives' to raise 
awareness on the life-saving capacity of every citizen when provided 
access to its device.
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