SME Times is powered by   
Search News
Just in:   • Adani Group to invest Rs 57,575 crore in Odisha  • 'Dollar Distancing' finally happening? Time for India to pitch Rupee as credible alternative: SBI Ecowrap  • 49% Indian startups now from tier 2, 3 cities: Jitendra Singh  • 'India ranks 3rd in global startup ecosystem & number of unicorns'  • LinkedIn lays off entire global events marketing team: Report 
Last updated: 27 Sep, 2014  

hotelthumb.jpg Marriott opens Fairfield brand hotel in Bangalore

Marriott.jpg
   Top Stories
» 28 Indian startups raised over $800 mn in funding this week
» GST Council waives interest, penalty on notices to taxpayers under Section 73
» India's innovation ecosystem poised for exponential growth: Industry
» India's innovation ecosystem poised for exponential growth: Industry
» Overseas Indians faith grows in Indian economy with $1 billion deposits in April
SME Times News Bureau | 10 Oct, 2013
US-based hospitality leader Marriott International Wednesday opened its Fairfield brand hotel in this tech hub for business and leisure travellers in the moderate tier segment.

This is its first Asia venture, in association with Samhi Hotels Ltd.

"Fairfield product represents value for transient travellers as the entry price point into our portfolio. The new hotel enhances our ability to meet the growing demand for moderate tier brands," Marriott's chief operating officer in Asia Don Cleary told reporters.

As Samhi's franchisee, Marriott will run the 148-room hotel in the fast-growing market segment to become a preferred choice for middle-class customers, as its suites are priced at Rs.6,500 per day.

"With more people entering the middle-class segment in India, the timing for opening such a hotel is right and the market is primed for a brand like Fairfield," Cleary asserted.

Launched in 1987, Fairfield is Marriott's solution for affordability, quality and innovation in its segment.

"We are committed to make the brand a preferred lodging option for travellers in the moderate tier and an opportunity to franchisees and hospitality property owners," Fairfield Inn & Suites vice-president Shruti Gandhi Buckley said.

As part of its expansion in Asia, Marriott plans to set up 11 more Fairfield hotels across India, Nepal and Indonesia.

Fairfield aims to fill the gap in the moderate tier with its contemporary design, service, and quality that comes from being a part of Marriott.

"The Fairfield product is designed to meet customers' preferences around guest rooms, public spaces and food and beverage offerings. Our three-meal-a-day Kava restaurant will serve authentic Indian cuisine with western menu options in buffet and a-la carte style," Samhi chief executive Ashish Jakhanwala noted.

JW Marriott Hotels & Resorts opened its five-star luxury hotel Sept 25 in Bangalore in an upscale locality facing the popular 300-acre Cubbon Park on a towering property built by the leading realtor, Raheja group.

Built on a three-acre land where United Breweries distillery stood once, the Rs.750-crore 18-floor premier hotel has 297 rooms, including 30 suites and a presidential suite.

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
66.20
64.50
UK Pound
87.50
84.65
Euro
78.25
75.65
Japanese Yen 58.85 56.85
As on 13 Aug, 2022
  Daily Poll
Will the Budget 2024 be MSME friendly
 Yes
 No
 Can't say
  Commented Stories
» GIC Re's revenue from obligatory cession threatened(1)
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter