Daimler India to roll out FUSO trucks for export markets

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SME Times News Bureau | 07 May, 2013
Daimler India Commercial Vehicles Pvt Ltd, the Indian subsidiary of German automobile maker Daimler AG, will soon start rolling out FUSO range of trucks belonging to Japanese Mitsubishi FUSO Truck and Bus Corporation (MFTBC) from its plant near here as part of the parent company's Asian strategy.

In a statement issued here Monday, Daimler India said the German company has designed its `Asia Business Model' for promising markets like Asia and Africa optimising the global truck major's operations in India and Japan.

"With synergies from both companies (Daimler India and Mitsubishi FUSO), from the second quarter of 2013 Daimler is readying to make robust trucks in India under the established FUSO brand for sales in the price-intensive export markets in Asia and Africa. The extended commercial vehicles portfolio will be presented by Daimler shortly," the statement said.

According to Daimler India, the Asian business will make a significant contribution to the German company's global sales target of over 500,000 units by the year 2015 and more than 700,000 trucks in the year 2020.

"While we continue to focus on the Indian market with our BharatBenz vehicles, MFTBC will service the rising demand in the Asian and African regions with its portfolio of robust FUSO trucks from Chennai," Marc Llistosella, managing director and ceo, Daimler India was quoted as saying in the statement.

According to Daimler India, the integrated Asia business model draws on the synergies of the two Daimler subsidiaries DICV and MFTBC. The joint use of Daimler Trucks product platforms, innovation power from closely interrelated product development and capacity leveraging production networks enable the Japanese subsidiary to conquer promising future growth markets.

This is also supported by DICV's newly acquired suppliers, based in India, who add a new dimension of force multiplication in Daimler Truck's strategy, the statement said.