Dell hosts SME Cluster event to address technology issues

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SME Times News Bureau | 24 Jul, 2013
As part of its program to reach out and understand the technology needs of small and medium enterprises (SMEs) across the country, Dell India, India's leading end-to-end technology solutions provider, in partnership with AMI recently hosted its second SME Cluster Activation event in New Delhi.

"This Cluster Activation Program is yet another strategic initiative to increase technology penetration among SMEs and part of Dell's long term focus on serving the growth markets of India," informed a release by Dell India Wednesday.

"Dell believes that there is significant headroom for growth in these clusters and sees it as a critical part of its go- to-market strategy," it added.

Industrial clusters are increasingly recognized as an effective means of industrial development and act as catalyst for the economic growth of regions by fostering entrepreneurship, innovation, generating employment and enabling favorable investment opportunities. The three-city event series aims to connect with Clusters to explore future management through mutual co-operation, educate them on how technology can be used to increase their growth path and streamline certain aspects to increase efficiency.

P Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India said, "We are very excited about our partnership with AMI Partners as it has helped us to connect with prominent SB clusters present across geographies. The events will help us to showcase our solutions which are specially designed for small businesses to offer power, scalability and affordability in order to increase their overall productivity."

India has a large number of industrial clusters, particularly in the tier II and tier III cities contributing almost 2/3rd of the manufactured exports and 40 percent of the country's industrial output.

Harish Arora, President, Small Industries Development Council & Okhla Industries Association said, "I hope that my friends from the small industries will make the best use of this seminar and adopt the measures that the Dell experts are sharing with us to grow to the next level."

"SME Clusters are likely to emerge as the future growth engines of the nation. SMEs within these clusters have traditionally lagged behind in the technology adoption curve. However they are now gradually waking up to the benefits of technology adoption," said Dev Chakravarty, Manager – Research, AMI Partners.

Dell is committed to the PC business and believes that its association with partners like AMI will continue to explore industry cluster development as a potential tool in bringing in inclusive growth.

"A key factor for Technology vendors to succeed in these clusters is to understand the critical business needs and challenges of these firms and design their value propositions & offerings accordingly so as to showcase and optimize their benefits amongst them," he added.