SME Times is powered by   
Search News
Just in:   • India's industrial production registers 1.2 per cent growth in May  • Govt committed to building safe and smart energy future: Minister  • Sanchez defends Spain's defence budget in response to Trump's threats  • Iran says no agreement made to resume US talks  • India’s engineering goods exports to US rose 4.6 pc in May despite tariff turmoil 
Last updated: 27 Sep, 2014  

Titan.9.Thmb.jpg Titan will now make helmets, perfumes

Titan.9.jpg
   Top Stories
» India's industrial production registers 1.2 per cent growth in May
» Govt committed to building safe and smart energy future: Minister
» QCOs benefit MSMEs by enhancing product quality, consumer satisfaction: Piyush Goyal
» Stock market opens higher as Trump indicates ‘great’ trade deal with India
» Make GIFT IFSC more competitive to attract foreign investments: FM Sitharaman
SME Times News Bureau | 29 Aug, 2013
Country's leading watch, jewellery and eyewear maker Titan is set to make helmets in its new avatar as a Company instead of Industry with the star logo as its new identity.

"As part of our strategy to foray into unorganised and underserved segments in retail space, we will enter the helmet market in early 2014, with a superior quality product to ensure safety and comfort of two-wheeler riders," Titan managing director Bhaskar Bhat told reporters in Bangalore on Wednesday.

Though there are a number of helmet makers in the unorganised sector across the country, their market is fragmented and their products are not eco-friendly for millions of motorbike riders in hot and humid conditions.

"The potential for quality and branded helmets is huge in the absence of eco-friendly products in tropical conditions. We will design and engineer a helmet that is not only protective, but also comfortable to all riders," Bhat said.

The company will, however, not manufacture helmets but source them from vendors in the sector and market them under its Titan brand.

The 25-year-old company also plans to enter into fragrance market in the near future.

A joint venture of the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), the company posted a turnover of Rs.10,009 crore in the last fiscal (2012-13), registering 14.5 percent annual growth.
 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
84.35
82.60
UK Pound
106.35
102.90
Euro
92.50
89.35
Japanese Yen 55.05 53.40
As on 12 Oct, 2024
  Daily Poll
Do you think Indian businesses will be negatively affected by Trump's America First Policy?
 Yes
 No
 Can't Say
  Commented Stories
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter