Tata Housing launches new retail brand

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SME Times News Bureau | 14 Mar, 2012
In a bid to provide mall amenities to suburban localities, real estate developer Tata Housing Tuesday launched its GoodLife pan-India retail brand.

The company launched the brand's first mall in Thane suburb Boisar at its 65 acre integrated township project.

"We are very excited to launch our first retail initiative GoodLife. It's much more than a collection of shops with basic infrastructure and a conducive shopping environment," said Brotin Banerjee, managing director, Tata Housing.

"We are confident that Goodlife will become a destination shopping experience in suburban locations like Boisar and beyond."

According to the company, 'Goodlife's Boisar outlet is strategically situated and will serve a captive populations of more than 2,500 families.

"GoodLife will take shape into a hypermarket, which will cater to daily requirements of the township by offering range of products such as apparel, accessories and services like bank branch, salons, restaurants and entertainment," the company said in a statement.