Yamaha begins 2012 with a bang, sales 40 pc up

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SME Times News Bureau | 03 Feb, 2012
India Yamaha Motor rang in the New Year with high sales growth backed by its dynamic product portfolio, registering an overall sales growth of 40 percent.

In the domestic market Yamaha sold 26,300 units in January 2012 vs. 21,974 units sold in the same period last year thereby registering a 20 percent sales growth. The export figures stood at 13,640 units in January 2012 while 6,623 motorcycles were exported in January 2011. The overall sales stood at 39,940 units in January 2012 vs. 28,597 units in January 2011.

Speaking on the results, Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd., said, "Continuing with 2011 Sales trend, we are very happy with the growth registered in January and plan to keep the momentum high for the rest of 2012."

"We attribute this growth to the success of our flagship models both in the deluxe & premium segments – R15, FZ series & SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 & tier-3 cities and increase our customer touch points in the rural areas to further boost our sales," he added.

Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”.

The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.