IANS | 12 Feb, 2024
The government has announced the ‘National Creators Award’ to
recognise new-age influencers and creators and celebrate India’s digital
creator economy.
The ‘National Creators’ Award’ aims to spotlight
the diverse voices and talents that are shaping India’s growth and
cultural narrative, driving positive social change, and fostering
innovation and creativity in the digital sphere, said Ministry of
Electronics & IT (MeitY).
“Prime Minister Narendra Modi has
consistently acknowledged the transformative power and impact of the
creator economy. In line with this vision, MyGov India has announced the
launch of the National Creators Award, celebrating digital innovators
and content creators for their impactful contributions to India's
digital landscape,” the minister said in a statement.
The award
recognises exceptional creativity and innovation across more than 20
categories, including storytelling, social change advocacy,
environmental sustainability, education, gaming, and more.
The
‘Disruptor of the Year’ award recognises a creator who has challenged
the status quo, bringing about significant change or innovation in their
field.
The ‘Celebrity Creator of the Year’ recognises a
high-profile creator who has leveraged their celebrity status to
influence positive change and set a precedent for creative and impactful
online content.
The 'International Creator Award’ honours creators based abroad who are helping augment India’s culture and soft power.
The
‘Tech Creator Award’ is for those who demystify technology, offering
insights, reviews, and recommendations on the latest gadgets and
innovations.
The selection process includes a nomination phase,
screening of the nominations, followed by a combination of public voting
and review of a jury. Winners will be announced based on a combination
of jury and public votes.
“The National Creators Award aims to
inspire, recognize and celebrate the transformative potential of digital
media in building a more inclusive, participatory, and empowered
society,” said the ministry.