IANS | 22 Sep, 2023
The IPL ecosystem value has risen from Rs 87,000 crore to Rs 92,500
crore, marking an increase of around 6.3 per cent, as per a report by D
& P India Advisory Services.
In US dollar terms, this
translates to a growth from $10.9 billion to $11.2 billion, representing
an increase of approximately 3.3 per cent.
The league has always
been a spectacle of cricket, business and entertainment. And this year
was no exception, as the league continued to captivate audiences, both
on television and digital platforms, the report said.
According to
the Broadcast Audience Research Council (BARC) India, the IPL telecast
on the Star Sports Network attracted a staggering 505 million viewers
with an impressive watch time of 427.1 billion minutes. On the digital
front, JioCinema reported that 449 million viewers tuned in on its
platform, with over 126 million viewers choosing connected TV options to
savour the IPL action.
The inaugural edition of the Women's
Premier League (WPL) boasts a remarkable valuation of Rs 1,250 crore,
equating to approximately $150 million. This significant valuation was
primarily driven by the league’s substantial media and title rights
deals.
A particularly striking indicator of the WPL’s anticipated
success is the cumulative sale proceeds of the franchises, amounting to a
staggering Rs 4,670 crore.
This substantial investment by team
owners signals their confidence in the league’s future trajectory. They
foresee the WPL not only thriving, but also offering significant
financial returns in the coming years.
