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Indians can now afford 5G smartphones at just Rs 44 a day: Samsung India
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IANS | 25 Jan, 2023
Samsung India on Tuesday said it now has more than 62 million Galaxy A
series smartphone customers in India and people can now enjoy a true 5G
experience at just Rs 44 a day, or Rs 1,320 a month, via attractive EMI
options, as the country-wide 5G roll out gains momentum in 2023.
Aditya Babbar, Samsung India's Senior Director of Mobile
Business, told IANS that the early launch of new 5G smartphones is part
of the company's 5G-first strategy and will help the South Korean
company secure 75 per cent of its smartphone business through 5G devices
this year.
"We've come up with multiple affordability options
for our consumers, including extremely low EMIs, starting as low as Rs
44 per day for newly-launched Galaxy A14 5G," Babbar said.
Last year, Galaxy A series was India's best-selling smartphone series.
"In
fact, the Galaxy A is industry's fastest-growth smartphone series
(above 10 million units). We believe the launch of Galaxy A14 5G and A23
5G will help us start the year on a strong note," Babbar added.
Samsung's
new Galaxy A series smartphones are made for the 5G era and come with a
large 6.6-inch screen and a 5000mAh battery for seamless entertainment.
Samsung
is betting big on its recently launched 5G smartphones - Galaxy A14 5G
and A23 5G - to consolidate its 5G leadership in the country.
Galaxy
A14 5G comes with Samsung's new Galaxy signature design and is the
company's most affordable 5G smartphone in the A series portfolio in
India, starting at an effective price of Rs 14,999.
Galaxy A23 5G, which comes with a 50MP camera with OIS, starts at an effective price of Rs 20,999.
According
to Babbar, to democratise 5G technology in India, "we are not only
reaching out to more customers by leveraging our distribution depth, but
also providing more affordability options to customers".
"We
have ensured that A14 5G and A23 5G are the most widely distributed 5G
smartphones in the country. We are also ensuring equal EMIs for our 4G
and 5G phones," Babbar told IANS.
Samsung said that 60 per cent
of its customers use affordability platforms to buy smartphones, higher
than the industry average of 40 per cent.
Nearly 80 per cent of
Samsung customers who buy smartphones on credit use Samsung Finance+
platform, which the company launched in 2019.
Samsung led the India market in 5G smartphone shipments last year.
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