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Kerala Tourism in aggressive marketing mode in Oman, Bahrain
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SME Times News Bureau | 20 May, 2022
With
Kerala coffers in bad shape and tourism being the only industry
expected to bring in revenue, top Kerala Tourism officials are going
forward with aggressive marketing and reached Oman and Bahrain to sell
Kerala's time-tested tourism products.
Detailed
presentations on Kerala's pitch to the Middle East were made as a
'Paradise Four Hours Away'. New products and events such as Keravan
Kerala (Caravan Tourism) and Champions Boat League were showcased.
Tourism-related
activities in Kerala in 2019 of Rs 10,271 crore brought in precious
foreign exchange. After the pandemic, the industry is slowly getting
back on its feet.
The business meets were held in Muscat on Tuesday, and in Manama on Wednesday.
The
Kerala delegation at these two road shows was led by AKS Srinivas,
Principal Secretary, Kerala Tourism, and VR Krishna Teja Mylavarapu,
Director, Kerala Tourism.
Amit Narang, Indian Ambassador to
Oman, and Piyush Srivastava, Indian Ambassador to Bahrain, attended the
road shows in Muscat and Manama, respectively, as Chief Guests.
Srinivas
said that the Middle East is a strategic market for Kerala Tourism in
terms of tourist arrivals from June to August, which is the period of
summer holiday there and the residents travel to cooler climes to escape
the blistering summer heat.
Kerala's monsoon is an ideal time
for tourists from Gulf countries and many of them also opt for the
state's Ayurvedic and holistic wellness treatments during this time,"
said Srinivas.
The business meetings in both the Middle Eastern
countries saw successful interactions between Kerala Tourism trade
partners in the private sector and buyers from Muscat and Manama.
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