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Kerala Tourism showcased in Israel
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SME Times News Bureau | 14 Feb, 2020
As part of a plan to make
inroads into the Mediterrannean region and forge strong bonds with
tourism sector of Israel, Kerala Tourism showcased its strengths at the
two-day International Mediterranean Tourism Market (IMTM) at Tel Aviv in
Israel, the state Tourism Minister said on Friday.
IMTM is the only professional exhibition for the tourism trade market in Israel.
Indian
Ambassador to Israel Sanjeev Kumar Singla visited the Kerala stall at
the fair, which is considered a trendsetter for the global and local
tourism industry.
A trade delegation along with top officials of
the Kerala Tourism Department held meetings with their counterparts at
the IMTM besides meeting airlines officials.
State Tourism Minister Kadakampally Surendran said that Kerala Tourism had taken part in the IMTM in 2019 for the first time.
"We
participated in this year's IMTM to send a strong message to tourists
in Israel and other countries in the Mediterranean region that Kerala
has all the trappings of a tourist hotspot," the Minister said.
Of
late, Kerala has witnessed an increase in tourist arrivals from Israel.
In 2016, a total of 10,927 tourists came from that country, whiule
their numbers rose to 11,892 in 2017, and 15,339 in 2018.
The
direct flight from Tel Aviv, the second most populous city in Israel, to
Kochi, which began in September last year, has also considerably helped
in increasing footfalls from that country.
Kerala boasts of a strong connection with Israel and has the oldest Jewish settlement In India.
The
first Jewish settlers were sailors and traders who reached South India
during 900-500 BC and settled around the ancient trade centre and
port-town of Muziris, called Shingly by the Jews. The second wave of
Jewish settlers came in as migrants in the early 16th century following
the Spanish and Portuguese inquisitions and made their base in Kochi.
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