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BSNL Chairman gets tough, sets targets for business verticals
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SME Times News Bureau | 23 Jul, 2019
State-run telecom firm BSNL Chairman P.K. Purwar has set sales targets
for the company's various business verticals - fixed line, enterprise
businesses, Fibre-to-Home and consumer mobility or wireless - to be
achieved by the telecom circles in the current fiscal.
The move
is aimed at checking the build-up of operational losses that is pushing
the public sector undertaking (PSU) into a chronically ailing phase.
Under the new sales plan, each circle has been asked to ensure at least Rs 1,000 crore rent income from the unutilised spaces.
BSNL's
consumer mobility (CM) vertical has been given a target to achieve two
million gross connections every month alongwith a 10 per cent increase
in visitor location register (VLR) figures by focussing on sales
channels.
VLR is database that contains information of subscribers in a specific location.
Currently going through its worst financial crisis, BSNL is defaulted
in paying salaries for the first time in February this year and has been
on a continuous decline path despite additions of subscribers.
"The
telecom industry is in distress and BSNL is also facing the heat. As a
first step towards transformation, I would like to have much more
aggressive targets as in the CFA (fixed line) vertical retaining the net
landline customer base as on March 31, 2019, and provision to atleast
double the FTTH (Fibre-to-the-Home) connections as provided in the last
year 2018-19. This can only be achieved by sales and marketing", he said
in a letter to the Chief General Managers of the circles.
"In
the consumer mobility (CM) vertical, we should atleast achieve two
million gross connections every month with a target of 10 per cent
increase in VLR figures by focussing on sales channels, branding at the
retailers premises.
"The aim should be to increase 10 per cent
at least in the IN or Intelligent Netowrk Revenues in the current fiscal
through mainating uptime BTS and increasing marketshare", the letter,
which is almost akin to a sales target, stated.
In the
communication, Purwar asked the circles to target 25 per cent increase
in revenues from the enterprise business (EB) from existing and new
clients as he says this segment has high potential.
To energise
the workforce, Purwar has come up with a new slogan --ACTION-- Adopting
Changes to Improve Outcomes Now. The earlier slogan was "Service with a
Smile".
BSNL is expected to post a loss of Rs 14,000 crore in
2018-19 and lower revenue of around Rs 19,000 crore as Telecom Minister
Ravi Shankar Prasad has informed the Lok Sabha.
The government
is deliberating on its survival plans by way of giving 4G spectrum and a
one-time voluntary retirement scheme (VRS) package which together could
cost around Rs 20,000 crore but there has been no green signal from
Finance Ministry.
The communication did not either provide
numbers regarding the anticipated rise in revenues or subscribers nor
the past figures in these two business vertical categories.
As
per relecom regulator Trai figures, BSNL has a landline subscriber base
of 2 crore and a mobile subscriber base of 10.5 crore. Industry figures show BSNL has a base of four million FTTH subscribers.
Regarding
the finance segment, the Chairman and Managing Director said: "We shall
also pay special attention to earn at least Rs 1,000 crore in the
current fiscal by renting out the vacant/under-utilised built-up
spaces", while stressing on collection efficiency and recovering old
dues under the company's Aishwarya project.
"I shall be
monitoring closely the key parametres to bring perceptible changes in
the functioning of your circle with measurable inputs. We have to focus
on reduction our operating costs by rationalising power consumption and
greater emphasis on utilising existing manpower instead of outsourced
activities," Purwar said.
"There is a need to relook at
expenditure and look at every possibility to rationalise and optimise
existing resources to cut costs and outsourcing."
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