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Stop illegal discounts, hoteliers warn
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SME Times News Bureau | 05 Dec, 2018
The Federation of Hotel and Restaurant Associations of India (FHRAI) on
Wednesday accused two major online travel aggregators (OTA) of allegedly
offering illegal discounts that are harmful to hoteliers and customers.
Following
many complaints from its members, the FHRAI has alleged that MakeMyTrip
and GoIbibo managements were adopting unethical and exploitative
business practices, divisive-led predatory pricing and other market
distortions.
"The biggest industry concern is that after securing
discounted rates from a hotel, the OTAs further discount it on their
online platforms without our consent. This damages our reputation and
distorts the market scenario," said FHRAI Vice President and Hotel and
Restaurant Association of India Western India President G.S. Kohli.
Accusing
the OTAs of ‘market cannibalization', Kohli pointed out that they
(OTAs) have a clause in their agreement forbidding hotels from
discounting their own rates but are themselves free to do so, besides
demanding exorbitant commissions, hosting illegal and unlicenced Bed
& Breakfast accommodations.
The OTAs commissions range from
18-40 percent, adversely hitting the revenues, business and livelihood
of the hotel industry, he added.
Besides these high commissions
charges to the hotels, the OTAs offer big discounts from their own end,
rendering the hotels helpless and compelled to conduct business in a
self-defeating atmosphere.
"An immediate solution to the issues
that threaten our livelihood, investments and businesses is extremely
necessary and call for an active dialogue with the OTAs," said FHRAI
Joint Secretary Venkada Subbu.
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