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Samsung unveils new auto chips for high-end cars
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SME Times News Bureau | 30 Nov, 2021
Samsung Electronics on Tuesday unveiled three new automotive chips as
demand for advanced chips is growing among global carmakers to produce
cars with better connectivity and more sophisticated infotainment
features.
The South Korean tech giant said its latest chip
products are designed to enable faster 5G connectivity needed for
downloading high-definition video content, immersive in-car infotainment
systems and a stable power supply.
"Smarter and more connected
automotive technologies for enriched in-vehicle experiences, including
entertainment, safety and comfort, are becoming critical features on the
road," Park Jae-hong, executive vice president of the company's System
LSI Custom SOC Business, said in a statement.
Among the three,
the Exynos Auto V7 in-vehicle infotainment system is installed in
Volkswagen's latest In-Car Application-Server (ICAS) 3.1, developed by
LG Electronics' vehicle component solutions division, the company said.
The
chip comes with a neural processing unit "for convenient services, such
as virtual assistance that can process visual and audio data for face,
speech and gesture recognition features."
Samsung has ramped up
efforts to develop advanced chips for cars, a market that has grown
significantly in recent years fueled by higher levels of car
electrification and a further uptake in electric vehicles, reports
Yonhap news agency.
More cars are now being equipped with advanced features like artificial intelligence and 5G-based telecommunications.
London-based
research firm IHS Markit forecast the global market for automotive
semiconductors to grow 7 percent annually to reach $67.6 billion in
2026.
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