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Global smartphone sales to end users down 6.8% in Q3: Gartner
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IANS | 24 Nov, 2021
Hit by component shortages, global smartphone sales to end-users
declined 6.8 per cent in the third quarter of 2021, compared to the same
time period in 2020, a Gartner report said on Tuesday.
Component
shortages disrupted production schedules, leading to lower inventory
and delayed product availability, which eventually impacted sales to
end-users.
"Despite strong consumer demand, smartphone sales
declined due to delayed product launches, longer delivery schedule and
insufficient inventory at the channel," said Anshul Gupta, senior
research director at Gartner.
"Supply constraints impacted the
production schedule of basic and utility smartphones much more than
premium smartphones," he said in a statement.
Apple reclaimed the
second position in sales to end-users and Xiaomi moved back to the
third position in the third quarter. Apple continued to experience
strong demand for iPhones led by compelling feature upgrades and an
under-penetrated 5G installed base.
Samsung maintained its overall lead in smartphone sales, though its market share declined 1.9 per cent year-over-year.
Even
with the overall decline, Samsung experienced growth of its premium
smartphones, led by strong demand for revamped foldable smartphones.
The
current shortage of components, such as radio frequency and power
management integrated circuits, delayed smartphone production globally.
"This
disrupted the supply-demand equilibrium and end-users were burdened
with limited choices at point of sale. Sales of premium smartphones
continued to grow even though overall smartphone sales declined in the
quarter," the report noted.
Vivo registered the highest
year-over-year growth (20.9 per cent) among the top five global
smartphone vendors in the third quarter.
The company introduced
13 new smartphones in the quarter to try to gain advantage while
entering new markets, including Europe and the Middle East, along with
the addition of new offline retailers and experience stores to its
strategy, the Gartner report mentioned.
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As on 13 Aug, 2022 |
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