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Pandemic affected tourists' behaviour: Study
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SME Times News Bureau | 01 Mar, 2021
The pandemic has affected tourists' attitudes and behaviours in unforeseen ways, often subconsciously, said a new study.
The
study, published in the journal Annals of Tourism Research, indicated
that post-pandemic tourism could curb our motivation for new adventures.
"We
found that a Covid-19 threat also made people overestimate the
crowdedness of public spaces and feeling uncomfortable in crowded places
like restaurants or shopping malls," said researcher Florian Kock from
Copenhagen Business School.
"Understanding the long-term
psychological impact of the pandemic will be a crucial success factor
for businesses during and long after the Covid-19 era," Kock added.
For
the study, the team implemented two survey-based studies at the start
of the pandemic with 960 travellers to understand the deep-rooted
changes of travel attitude and behaviour, gathering empirical insights.
They
found that feeling vulnerable to Covid-19 activates a so-called
'behavioural immune system' that in turn makes people engage in various
behaviours that helped our ancestors survive when facing a disease.
In the first study, the authors measured the degree to which individuals perceive a higher infection risk of Covid-19.
They
found that those who fear Covid-19 are more prone to being
nationalistic and xenophobic, meaning that they favour those who are
like themselves and avoid foreigners.
In the second study, they
found that those tourists who perceive Covid-19 as a big threat,
subconsciously engage in behaviours in order to lower their
travel-related risk perceptions.
As such, tourists found
strategies to mitigate the travel risk by, for example, travelling in
groups, buying travel insurance, and visiting the places they had
visited before, thereby increasing destination loyalty.
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