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Global smartphone market recovers in Q3, Samsung top seller
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IANS | 30 Oct, 2020
Samsung overtook Huawei as the
top smartphone seller in the world in the third quarter of this year
even as the global smartphone market grew 32 per cent
quarter-over-quarter to reach 366 million units in Q3 2020, a
Counterpoint Research report said on Friday.
However, compared to the same period last year, the global smartphone market in Q3 declined four per cent.
The
recovery in Q3, compared to Q2, was driven by all key markets, like the
US, India and Latin America, returning slowly to normal due to eased
lockdown conditions.
"Eased lockdown conditions in all key
markets made way for exports and imports, thus streamlining the supply
chain again. Also, the pent-up demand due to lockdowns helped the
smartphone market take a recovery trajectory," Tarun Pathak, Associate
Director at Counterpoint Research, said in a statement.
Samsung
regained the top spot, shipping 79.8 million units to register 47 per
cent quarter-over-quarter (QoQ) and two per cent year-over-year (YoY)
growth.
This is the highest ever shipment by Samsung in the last three years, according to Counterpoint.
The
company managed to recover in markets including India, Western Europe
and Latin America, driven by new models like the Note 20 and from the
A-series.
In India, Samsung surpassed Xiaomi to become the No. 1 player, driven by the success of the M Series.
Huawei
was the runner-up in the global market but showed a declining trend as
its share dropped from 20 per cent in Q2 to 14 per cent in Q3.
Realme
grew 132 per cent QoQ in shipments volume, representing the strongest
growth momentum among major global original equipment manufacturers.
Xiaomi
grew 75 per cent QoQ to grab 13 per cent share for the quarter.
Notably, this was also the first time when Xiaomi surpassed Apple to
capture the third spot in the global smartphone market.
Apple iPhone shipments declined seven per cent YoY during Q3 as the company delayed its annual iPhone launch from Q3 to Q4.
Counterpoint said it expects Apple's performance to bounce back in Q4 with the launch of 5G-powered iPhone 12 series.
The fifth spot in the global smartphone market was captured by OPPO which grabbed eight per cent market share in Q3.
OnePlus
grew two per cent YoY and 96 per cent QoQ driven by the strong
performance of 8 series and the Nord in key markets like India and
Western Europe.
Huawei drove more than 40 per cent of the total 5G shipments, thanks to strong performance in China, said the report.
"5G
shipments continued to grow (82 per cent QoQ). Interestingly, 5G
shipments in Q3 exceeded the overall H1 2020 shipments. The growth was
driven by 5G devices quickly proliferating into the sub-$300 price band,
with offerings from Huawei, vivo, OPPO, Xiaomi and OnePlus," said
Research Analyst Aman Chaudhary.
"Affordable 5G devices will
drive this segment, especially in China, in the coming quarters. Also,
with the launch of the iPhone 12 series in Q4, Apple will be the key to
driving 5G volumes in markets like the US, Canada and Western Europe."
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Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
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66.20
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64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
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