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Facebook to prioritise original articles in users' News Feed
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IANS | 30 Jun, 2020
Concerned at mass exodus of advertisers pulling out of its platform,
Facebook on Tuesday said it would now prioritize articles in News Feed
that it identifies as original reporting on a developing story or topic.
To
do this, Facebook would look at groups of articles on a particular
story topic and identifying the ones most often cited as the original
source.
"We'll start by identifying original reporting in
English language news and will do the same for news in other languages
in the future," said Campbell Brown, VP, Global News Partnerships.
The
ranking signals to identify original articles are based on user
research and were built with feedback from news publishers and academic
experts and would only apply to news content, he added.
Most of the news stories people see in News Feed are from sources they or their friends follow and that won't change.
When
multiple stories are shared by publishers and are available in a
person's News Feed, Facebook will boost the more original one which will
help it get more distribution.
The social network admitted that
defining original reporting and the standards for it are complex things
so it would continue to work with publishers and academics to refine
this approach over time.
The company said it would also demote
news content that does not have transparent information about the
publisher's editorial staff.
"We will review news articles for
bylines or a staff page on the publisher's website that lists the first
and last names of reporters or other editorial staff," informed Jon
Levin, Product Manager.
Facebook found that publishers who do
not include this information often lack credibility to readers and
produce content with clickbait or ad farms, "all content people tell us
they don't want to see on Facebook".
Original news and reporting
may see an increase in distribution as a result of these changes, said
Facebook, but it's important to remember that News Feed uses a variety
of ranking signals to prioritize content.
Facebook saw its
market cap eroded by at least $55 billion as more big brands boycotted
its platform on Monday against the unchecked spread of hateful and
disinformation on its platforms.
adidas, cleaning supply firm
Clorox, Conagra (the maker of Slim Jim, Duncan Hines and Pam), fast food
chain Denny's, Ford and Starbucks joined over 100 advertisers who have
announced to pull their ads from the platform.
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