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Global smartphone market declines at fastest ever rate in Q2
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IANS | 31 Jul, 2020
The global smartphone market
slumped 24 per ent year-over-year in the second quarter of this year to
271.4 million units, registering the fastest ever rate of decline, a
Counterpoint Research report said on Friday.
Riding on growth in
China, Huawei, even after struggling with US sanctions, surpassed
Samsung to become the top player in the global smartphone market for the
first time in Q2.
Samsung declined 29 per cent year-over-year as
its core markets including Latin America, India, Europe and the US were
struggling from the effects of the pandemic and lockdowns.
"Huawei
was able to attain this feat due to a unique market scenario created
because of Covid-19. China, Huawei's largest market, is now recovering
from the pandemic compared to other markets like Europe, LATAM (Latin
America), and North America," Tarun Pathak, Associate Director at
Counterpoint Research, said in a statement.
"Smartphone shipments
in China declined 17 per cent YoY, a more modest decline than the rest
of the world that declined 28 per cent YoY," Pathak said.
During
the quarter, Realme was the only major brand to achieve double digit
growth – 11 per cent year-over-year -- as several markets in Europe and
India recovered in June.
Apple iPhone shipments grew three per
cent YoY and revenues grew two per cent YoY. The company saw sustained
momentum of the iPhone 11 and a great sales start of the iPhone SE. All
regions saw revenue growth.
Xiaomi declined 18 per cent YoY during the quarter, although it continued to lead the Indian smartphone market in Q2 2020.
Vivo
declined 18 per cent YoY during the quarter, even though it has been
steadily gaining market share in emerging markets, especially South East
Asia.
The V-series, with its unique positioning and price point
has helped the brand gain share in markets such as Indonesia, Vietnam
and India.
Oppo declined 20 per cent YoY during the quarter,
however, it performed well in the European market driven by its
refreshed portfolio of A-series.
While the overall market declined, 5G continued to grow, driven by China.
"5G
smartphone shipments continued their growth streak globally; growing
more than 43 per cent sequentially for the quarter. The shipment
penetration of 5G smartphones increased to over 11 per cent of all
smartphones in Q2 2020 from seven per cent last quarter," Abhilash
Kumar, Research Analyst at Counterpoint Research.
"China now
accounts for more than three-quarters of 5G shipments. The price of 5G
phones is also trickling down with Huawei, OPPO, vivo, Xiaomi all having
5G smartphones at mid-tier price points," Kumar said.
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Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
|
66.20
|
64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
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